Graphic design – Låpsüs
We spoke with Annie Domínguez y Mary Urrutia, the creative minds behind Låpsüs, an agency that cannot definned by only using the term graphic design.
With a work process that combines the real image and design tools with multitasking, these visual creators have managed to differentiate themselves with a unique style in which vibrant colors and a mixture of reality and fantasy are the protagonists.
Although the term graphic design is not enough to define their work, Mary and Annie are not strangers to the problems suffered in this sector. That is why we talk with them about issues such as fear -or not- of intrusion, the challenges when facing a project, the endless changes -or those that are made by the client without warning-, the perception of the value of creative work or the coordination with other teams.
We also took the opportunity to ask them about the origin of Låpsüs, the keys of their style and their current projects.