STORIES

 

Each of these people has a story to tell us

SEO in Uruguay – Bruno Dangelo

SEO in Uruguay – Bruno Dangelo

Bruno Dangelo talks about how SEO in Uruguay is done. He tells us that he had two compelling reasons to be interested in this world: curiosity and necessity. On the one hand, He was interested in learning how Google and its algorithms worked. On the other, He needed...

Marketing for travel agencies – Antonio Rodríguez

Marketing for travel agencies – Antonio Rodríguez

We take advantage of Antonio Rodríguez’s experiences to ask him about the differences between the way of doing SEO in both countries, the tools that Mexicans prefer and the state of the different markets. On the other hand, we also talk to him about marketing for travel agencies, its peculiarities, the strategies that work best and the market niche of this sector in LATAM.

Mujeres Moteras – Berta Doria

Mujeres Moteras – Berta Doria

We spoke with Berta about how and why Mujeres Moteras started, how they have become a consolidated brand and everything that surrounds their planning and content writing. We also touch all the points related to the day to day of the blog and everything related to their marketing strategies.

Offline marketing – Frederico Arabian

Offline marketing – Frederico Arabian

We spoke with Frederico Arabian about the importance of training, how the day-to-day of the marketing agencies or the digitalization has changed and how it has affected the way we work. In direct relation with his work, he also reflects on offline and online strategies, the combination of both and his opinion on future trends.

Luxury ecommerce – María del Carmen Fernández

Luxury ecommerce – María del Carmen Fernández

María del Carmen nos cuenta las peculiaridades del ecommerce de lujo, cómo acabó en este sector, sus diferencias con ecommerce tradicional y muchas curiosidades sobre el lujo en el retail, su especialidad.

Michael Page – Miriam Huertas

Michael Page – Miriam Huertas

Miriam Huertas is the general director of Michael Page, belonging to Page Group. Share with us your knowledge about recruitment and selection processes and your assessment of the current labor market.

Social protocol – Mar Castro

Social protocol – Mar Castro

Mar Castro talks about the social protocol and its importance for companies, how CEOs should communicate with their employees and the importance and value of good use of social networks

Tourist Marketing – Mabel Cajal

Tourist Marketing – Mabel Cajal

Mabel Cajal answers to questions related to the peculiarities of tourism marketing and types of recommended strategies for a business of this type. He also reflects on what digitalization has meant for tourism promotion and the importance of this sector in our country.

Marketing for wineries – Eladio Araiz

Marketing for wineries – Eladio Araiz

Eladio shares with us his experience and advice to raise and execute good marketing strategies for wineries. He also reflects on concepts such as how the appellation of origin of a wine affects his promotion, the benefits of belonging to a club of products or how we can make a person abandon his lifelong preference for our product.

Non-verbal communication – José Luis Martín Ovejero

Non-verbal communication – José Luis Martín Ovejero

José Luís Martín denies false beliefs and explains what non-verbal communication consists of. Reflect on all the factors that it encompasses. Analyze what it takes to be a good communicator and offer a series of tips on how to take advantage of non-verbal communication in digital environments

Digital law – José María Baños

Digital law – José María Baños

José María Baños is the founding partner of Letslaw, a law firm specializing in digital law. We spoke with José María about the peculiarities of this branch of law, his opinion on the compliance of the law by online businesses and how the new data protection law has affected them.

Media and digitalization – Tomás de Cos

Media and digitalization – Tomás de Cos

We spoke with Tomás de Cos about how digitalisation has affected traditional media, the differences between what has meant for the general press and sports and the future of media groups.

Digital transformation – Miguel Ángel Trabado

Digital transformation – Miguel Ángel Trabado

Miguel Ángel Trabado shares with us his experience on the changes that the way of teaching marketing has undergone and all the factors that influence to carry out the digital transformation, from the size of the company and the sectors that are most interested to their personal level and individual; going through a series of tips to carry it out effectively

How to do good quality SEO – Juan González Villa

How to do good quality SEO – Juan González Villa

Juan González Villa studied journalism but before the crisis of the audiovisual sector and the rise of the Internet he decided to change the third. He talks about the hottest issues in relation to the world of search engine positioning and SEO, thinks about indexing, strategies for e-commerce, voice searches or “black hat SEO” among others.

Content marketing – Alicia Rodríguez

Content marketing – Alicia Rodríguez

Alicia Rodríguez combines her work as head of SoMeChats with that of content strategist in Spain and LATAM for Semrush. He talks about the importance of content marketing for companies, the planning of 2.0 strategies and the SoMEChats platform.

From traditional media to digital world – Ana Belén Leíño

From traditional media to digital world – Ana Belén Leíño

Ana Belén Leíño delves into the relationship between traditional media and the digital environment, their similarities and differences. Likewise, she thinks about how SEO has affected the work of journalists. Finally, she explains the peculiarities of her current work as SEO for shopping centers.

OnCrawl – Jérémy Querrec

OnCrawl – Jérémy Querrec

Jérémy Querrec explains the operation of OnCrawl, explains why it is necessary to do a good audit of our domain and offers a series of tips on how to correctly use SEO and SEM strategies.

Marketing for lawyers – Jorge Jabalquinto

Marketing for lawyers – Jorge Jabalquinto

Jorge Jabalquinto is a lawyer specialized in traffic accidents. Along with the rest of his team, he saw an opportunity in digital media and opted for them to create LegalCar. He is sure that digital marketing, in particular, well executed SEO and SEM campaigns, have been key to the success of his company.

Hotel marketing – Waldin Duran

Hotel marketing – Waldin Duran

Waldin Durán has been working for more than 10 years in the hotel industry and is an expert in hotel marketing for the Peruvian Market. It explains the peculiarities of hotel marketing and offers us a series of tips to plan effective strategies and increase our market share

Hospital marketing – Carlos Peiró

Hospital marketing – Carlos Peiró

Carlos Peiró explains the most striking features of hospital marketing and tells us what it is like to work day by day creating campaigns and managing social networks and reputation of the brands of the IMED Hospitals group

MetricSpot – Ángel Díaz

MetricSpot – Ángel Díaz

Ángel Díaz studied architecture but has been interested in the digital world since always. He began to learn to use SEO and soon realized that his true vocation was the campaigns and attracting customers, so he decided to change his career. Since then, he has combined his work for BBVA with his most ambitious project: MetricSpot.

Basics of Marketing – Diego Monferrer

Basics of Marketing – Diego Monferrer

Diego Monferrer is the author of “Fundamentos del marketing”, a manual for those who start in this field and seek to know their basic concepts. He is a professor and researcher at the Jaime I University and his experience allows him to reflect on the perception of marketing in society and the situation of the labor market in this sector.

The current context of marketing – Carlos Guerrero

The current context of marketing – Carlos Guerrero

Carlos Guerrero was a founding partner of the Marketing and Communication Research Institute. He also works as a Marketing and Communication professor at the University of Seville since the nineties. His experience and experiences allow him to share with us his vision of the current marketing context in a sarcastic but more than accurate way.

El SEO in United States – Daniel Pérez

El SEO in United States – Daniel Pérez

Daniel Pérez is a SEO in the United States who currently works for Advantix Digital in Dalas, Texas. Although his first professional experience was as an English teacher, he soon realized that his true passion was advertising.

Loyalty and customer experience – Juan Carlos Alcaide

Loyalty and customer experience – Juan Carlos Alcaide

Juan Carlos Alcaide is an expert in customer loyalty and experience. It explains how the perception of marketing has changed and how we have to adapt our strategies to new types of buyers. It also values ​​the new tools that are put at the service of marketing agencies and reveals the secrets of Emotional Branding.

SEO in India – Paisley Mack

SEO in India – Paisley Mack

Paisley Mack is an expert in search engine optimization who works as SEO in India. She explains how marketing is done in India, the importance that international marketing has for this country and the role that women play in this sector.

Financial marketing in Spain – Ana Trenza

Financial marketing in Spain – Ana Trenza

Ana Trenza is an expert in financial marketing. She tells us about how she went from being a Banco Popular administration intern to directing one of the branches and revealing all the secrets of digital and financial advice.

Marketing for writers – Neus Arqués

Marketing for writers – Neus Arqués

Neús Arqués talks about the importance of visibility in marketing for writers and answers questions such as whether personal branding is a concept that was born with the digital era or has always existed, what marketing writers can learn or if the brand staff has gender.

Marketing: Trends and Models – Jorge E. Garcés

Marketing: Trends and Models – Jorge E. Garcés

Jorge E. Garcés is the author of “Marketing: modas y modelos”, in which he analyzes this discipline and identifies the elements that bring him closer to science. In the same way, Garcés makes an effort to establish the concepts and the relations between the strategic and the tactical, between its processes and functions and between its elements and instruments

Public Relations – Geraldine Villasmil

Public Relations – Geraldine Villasmil

Geraldine explains the secrets to success in this profession and explains the peculiarities of the LATAM market, emphasizing the differences between working for Mexico and in her native Venezuela. In addition, she also offers tips to expand a company internationally in these markets.

Content marketing – Carmen Díaz Soloaga

Content marketing – Carmen Díaz Soloaga

Carmen Díaz talks to us about her experience in the world of advertising and content creation, gives us advice to optimize our marketing strategies and tells us her experience with factors that affect the wording such as advertising intention or SEO

SEO in Germany – Rocío Martín Travesí

SEO in Germany – Rocío Martín Travesí

Rocío Martín Travesí combines her work as SEO in Germany with the LEOlytics platform, the first one that put in direct contact with companies interested in linkbuilding with media and specialized magazines

Communication and SEO – Alicia Carrillo

Communication and SEO – Alicia Carrillo

Alicia talks about the relationship between communication and SEO, the importance of constant training, digital transformation and its consequences and the challenges that must be overcome every day to continue growing as communicators.

Marketing with influencers – Andrés Pineda

Marketing with influencers – Andrés Pineda

Andrés Pineda is the CEO of Fheel, a starup that is dedicated to the marketing with influencers. He explains the peculiarities of his platform and helps us understand how the use of youtubers and influencers works in our marketing strategies

SEO in Germany – Juan Gabriel Andino

SEO in Germany – Juan Gabriel Andino

Juan Gabriel Andino is the CEO of Redictos, a Spanish-German marketing agency. He talks about the peculiarities of SEO in Germany and Spain, the differences that can be found in these two markets and how to propose a marketing plan for each country

Neuromarketing and Big Data – Fernando Álvarez Díaz de Ceiro

Neuromarketing and Big Data – Fernando Álvarez Díaz de Ceiro

Fernando has two passions: neuromarketing and Big Data. He is the author of “The music of marketing” and throughout his professional experience has been increasingly specializing in understanding how feelings affect the audience and how we can extract, analyze and take advantage of the sociological data found in the Big Data Fernando tells us about his experience and reflects on both concepts