STORIES

We spoke with Alberto Flores about the peculiarities and differences of working on SEO and SEM, the potential of link building strategies and when it is advisable -or not- to opt for the controversial Black Hat SEO.

We spoke with Nacho Benavides, specialist in ecommerce and especially in how to apply the E-A-T parameters to get the most out of any online store.

We spoke with Fernando Ferreiro about his career in the SEO world and as a teacher, the keys to organic positioning and how we work in our international marketing agency.

Aprendemos cuáles son las claves para emprender online de la mano de Juan Calvo, fundador de la imprenta online Soloimprenta

We speak with Gastón Riera about how the position in Mercado Libre works. We asked about the existence of moderation, crawler and indexing analysis or behavioral differences between users in different countries.

We asked Pilar about all the important aspects that surround financial marketing and, especially, about how SEO is done in this sector. We talked about the perfect combination of strategies in financial companies, the importance of the content and the apps of banks, how reputation is managed and its value in the sector or how to work local and international strategies

Silvia Gutiérrez is an expert in SEO on second hand websites. She is the SEO Manager in the Todocolección portal. This portal of purchase and sale and auctions has more than 40 million urls and has been active for more than 20 years.

Gonzalo Peyrou is an expert in promotional marketing. His concerns and interest in learning how companies make themselves known led him to opt for this sector, which he has been dedicating personally and professionally for more than 10 years.

Johnny Duran is specialized in sports marketing. He explains how it differs from other branches of the most classic marketing, especially by the great importance charged by passion and feelings

Mai Molina works as International Performance Specialist in Stradivarius. She is the person responsible of monitoring and optimizing all the international websites of the brand

Pablo Gonzalez Muñoz is an expert in Analytics and Artificial Intelligence. He has specialized in this field thanks to his extensive professional experience, in which he highlights his last position as a partner of Advanced Analytics and Artificial Intelligence in Deloitte.

We speak with May about all the aspects that surround international trade, such as what we have to take into account to expand our business in another country, the most relevant points within the strategy or the average ticket when we implement an international campaign

Belén Pueyo is part of the OT Social Media team. It has been one of the people responsible for the return of the program to become a national phenomenon. We ask her how.

Sonia Riveiro is a Key Account Manager, we talk with her about the strategies and tools she uses on a day-to-day basis in her work. We reflect on the importance of not only managing the good relationship between Key Account Manager and clients but between this professional and the company for which he works.

Jaime González has been working in Thailand for more than two years. We take advantage of his experience to ask him about all the peculiarities that characterize this market.

We speak with Natalia Soto about the work of copywriter and its characteristics. We reflect on what skills a good copy must have and how to make up for our lack of knowledge about a topic.

Bruno Dangelo talks about how SEO is done in Uruguay. He also shares with us his opinions on different types of tools, the use of black hat SEO and the importance of experience in this work.

We take advantage of Antonio Rodríguez’s experiences to ask him about the differences between the way of doing SEO in Mexico and Spain, the tools that Mexicans prefer and the state of the different markets.

We spoke with Frederico Arabian about the importance of training, how the day-to-day of the marketing agencies or the digitalization has changed and how it has affected the way we work. In direct relation with his work, he also reflects on offline and online strategies, the combination of both and his opinion on future trends.

María del Carmen tells us the peculiarities of luxury ecommerce, how she ended up in this sector, its differences with traditional ecommerce and many curiosities about luxury in retail.

Miriam Huertas is the general director of Michael Page, belonging to Page Group. Share with us your knowledge about recruitment and selection processes and your assessment of the current labor market.

Mar Castro talks about the social protocol and its importance for companies, how CEOs should communicate with their employees and the importance and value of good use of social networks

José María Baños is the founding partner of Letslaw, a law firm specializing in digital law. We spoke with José María about the peculiarities of this branch of law, his opinion on the compliance of the law by online businesses and how the new data protection law has affected them.

We spoke with Tomás de Cos about how digitalisation has affected traditional media, the differences between what has meant for the general press and sports and the future of media groups.

Miguel Ángel Trabado shares with us his experience on the changes that the way of teaching marketing has undergone and all the factors that influence to carry out the digital transformation, from the size of the company and the sectors that are most interested to their personal level and individual; going through a series of tips to carry it out effectively

Juan González Villa studied journalism but before the crisis of the audiovisual sector and the rise of the Internet he decided to change the third. He talks about the hottest issues in relation to the world of search engine positioning and SEO, thinks about indexing, strategies for e-commerce, voice searches or “black hat SEO” among others.

Alicia Rodríguez combines her work as head of SoMeChats with that of content strategist in Spain and LATAM for Semrush. He talks about the importance of content marketing for companies, the planning of 2.0 strategies and the SoMEChats platform.

Ana Belén Leíño delves into the relationship between traditional media and the digital environment, their similarities and differences. Likewise, she thinks about how SEO has affected the work of journalists. Finally, she explains the peculiarities of her current work as SEO for shopping centers.

Jérémy Querrec explains the operation of OnCrawl, explains why it is necessary to do a good audit of our domain and offers a series of tips on how to correctly use SEO and SEM strategies.

Jorge Jabalquinto is a lawyer specialized in traffic accidents. Along with the rest of his team, he saw an opportunity in digital media and opted for them to create LegalCar. He is sure that digital marketing, in particular, well executed SEO and SEM campaigns, have been key to the success of his company.

Waldin Durán has been working for more than 10 years in the hotel industry and is an expert in hotel marketing for the Peruvian Market. It explains the peculiarities of hotel marketing and offers us a series of tips to plan effective strategies and increase our market share

Carlos Peiró explains the most striking features of hospital marketing and tells us what it is like to work day by day creating campaigns and managing social networks and reputation of the brands of the IMED Hospitals group

Diego Monferrer is the author of “Fundamentos del marketing”, a manual for those who start in this field and seek to know their basic concepts. He is a professor and researcher at the Jaime I University and his experience allows him to reflect on the perception of marketing in society and the situation of the labor market in this sector.

Carlos Guerrero was a founding partner of the Marketing and Communication Research Institute. He also works as a Marketing and Communication professor at the University of Seville since the nineties. His experience and experiences allow him to share with us his vision of the current marketing context in a sarcastic but more than accurate way.

Laura Ramírez is an expert in e-commerce for the cosmetic sector. She tells us about the importance of online reputation and the key points to keep in mind, both nationally and internationally.

Juan Carlos Alcaide is an expert in customer loyalty and experience. It explains how the perception of marketing has changed and how we have to adapt our strategies to new types of buyers. It also values ​​the new tools that are put at the service of marketing agencies and reveals the secrets of Emotional Branding.

Paisley Mack is an expert in search engine optimization who works as SEO in India. She explains how marketing is done in India, the importance that international marketing has for this country and the role that women play in this sector.

Ana Trenza is an expert in financial marketing. She tells us about how she went from being a Banco Popular administration intern to directing one of the branches and revealing all the secrets of digital and financial advice.

Neús Arqués talks about the importance of visibility in marketing for writers and answers questions such as whether personal branding is a concept that was born with the digital era or has always existed, what marketing writers can learn or if the brand staff has gender.

Jorge E. Garcés is the author of “Marketing: modas y modelos”, in which he analyzes this discipline and identifies the elements that bring him closer to science. In the same way, Garcés makes an effort to establish the concepts and the relations between the strategic and the tactical, between its processes and functions and between its elements and instruments

Geraldine explains the secrets to success in this profession and explains the peculiarities of the LATAM market, emphasizing the differences between working for Mexico and in her native Venezuela. In addition, she also offers tips to expand a company internationally in these markets.

Carmen Díaz talks to us about her experience in the world of advertising and content creation, gives us advice to optimize our marketing strategies and tells us her experience with factors that affect the wording such as advertising intention or SEO

Rocío Martín Travesí combines her work as SEO in Germany with the LEOlytics platform, the first one that put in direct contact with companies interested in linkbuilding with media and specialized magazines

Jorge Flores is the director of Friendly Screens. It explains to us what we face when we surf the internet on a personal level and as a company and offers us a series of tips and guidelines for dealing with the problems we can find

Alicia talks about the relationship between communication and SEO, the importance of constant training, digital transformation and its consequences and the challenges that must be overcome every day to continue growing as communicators.

Arancha Ruiz is an expert in personal branding and talent management. She has currently written two books on the subject, the third is on the way. Arancha explains us the importance of personal branding in the digital environment

David Díaz is a facilitator, that is to say, a person who is in charge of helping actively - "with actions and not with words" -  managers and workers of the companies so they get the best out of them during trainings. David helps them to develop their best personal...

Juan Gabriel Andino is the CEO of Redictos, a Spanish-German marketing agency. He talks about the peculiarities of SEO in Germany and Spain, the differences that can be found in these two markets and how to propose a marketing plan for each country

Fernando has two passions: neuromarketing and Big Data. He is the author of “The music of marketing” and throughout his professional experience has been increasingly specializing in understanding how feelings affect the audience and how we can extract, analyze and take advantage of the sociological data found in the Big Data Fernando tells us about his experience and reflects on both concepts