Marketing audit
We identify growth opportunities in your business
A marketing audit is a comprehensive analysis of all the areas that influence the growth of your business: SEO, digital presence within AI-driven digital ecosystems, content, advertising, customer acquisition methods, social media and competitors.
Unlike an SEO or GEO audit, these reports provide a comprehensive overview of digital marketing. We analyse channels, messaging, funnels, performance and strategy to identify genuine opportunities for improvement and define an action plan aligned with your business objectives.
We analyze whether your strategy is aligned with your business objectives, market (national or international) and customer type, identifying opportunities for improvement.
We evaluate the performance of all channels (SEO, paid media, content, social media, etc.) to understand which ones work best and where there are opportunities.
We analyze the user journey from acquisition to purchase, detecting traffic losses and points that can improve conversion.
We’ll look at how you’re measuring results, what data you’re using and whether you’re making decisions based on that data. If you don’t have any data, we can help you set up a way to measure it.
We are experts in marketing audits with strategic analysis, data and digital growth
Since 2004, we have been helping businesses boost their digital marketing by identifying what works and what doesn’t, so they can improve it.
We have analysed and optimised strategies across a wide range of sectors and markets, tailoring each report to the specific needs of the business.
We have experience in sectors such as healthcare, legal, retail, technology, education, leisure, manufacturing, finance, and e-commerce or B2B projects.
In our digital marketing audit, we analyse what is working and what needs improving
As an international marketing agency, we take a comprehensive approach to our audits, assessing whether your strategy is aligned with your business objectives, target markets and customer profile.
We analyse what your competitors are doing in terms of SEO, content, advertising and AI positioning to help you capitalise on your competitive advantages.
We review how you’re attracting, converting and retaining users, analysing your acquisition funnel and identifying areas for improvement at every stage of the customer journey.
We assess your visibility on search engines such as Google, identifying areas for improvement thanks to our experience as an international SEO agency and by conducting SEO audits.
We analyse the performance, focus and quality of your content, using methodologies that have been tried and tested at our content marketing agency.
We can review the budget, targeting and results of your campaigns, optimising performance thanks to our experience as a Google Ads agency.
We assess your brand positioning, mentions and backlinks, identifying opportunities through link building campaigns and mentions for AI.
We identify areas for improvement on your website to facilitate conversion and traffic performance.
We review the web architecture, usability and the most important technical aspects, applying our knowledge as a web development agency.
At GEO agency, we analyse how your brand appears in generative models, aligning our strategy with SEO for AI.
We use the best tools to ensure data-driven decisions. We also assess risks and changes in web migration projects.
We have drawn up a roadmap setting out the priority actions to be analysed and all the improvements identified, in order to complete our online marketing audit with clear objectives.
FAQs about marketing audit
1. What is a digital marketing audit?
It is a comprehensive analysis of your marketing strategy and activities to identify areas for improvement, mistakes and opportunities for growth.
2. What does the digital marketing audit service include?
This includes an analysis of strategy, SEO positioning, published content, advertising, conversion, analytics and digital visibility using AI.
3. How does it differ from a SEO or GEO audit?
A SEO audit focuses on search engine rankings, whilst a GEO audit focuses on digital presence in AI-generated environments.
The main difference between these reports is that a marketing audit analyses all of the brand’s channels and its overall strategy, including advertising and social media.
If you’re unsure which type of audit would best suit your business, at Indexando Marketing we’ll discuss your needs with you to recommend a bespoke solution.
4. How long does an audit take?
It depends on the project, but a full analysis usually takes several weeks.
5. Will I receive clear recommendations after the audit?
Yes, we provide an action plan setting out the priorities and the next steps we recommend you take.
6. Can you implement the changes afterwards?
Of course! If you like, we can help you implement the strategy we’ve drawn up following the audit.
7. Is it useful for companies that are already investing in marketing?
Yes, particularly to make the most of the investment currently being made and improve results.
Find out what’s going wrong and how to improve your online marketing strategy
If you want to understand what’s working in your marketing strategy and what you need to optimise to give your brand a further boost, we can help.
At Indexando Marketing, we carry out a comprehensive analysis of your project and provide you with a clear plan to improve your results.
Contact us to grow your business with a marketing audit.
