We know that a poorly executed website migration can result in significant losses in traffic and search engine rankings, which is why we pay close attention to every detail to ensure you don’t lose what you’ve achieved so far.
We analyse the current state of the website, define a clear strategy and carry out the migration whilst monitoring all technical factors and SEO aspects, taking into account the URL structure and indexing. We review everything before, during and after the process to ensure a secure migration with no risk to your search engine rankings.
We specialise in SEO migration, ensuring that a change of domain, content management system (CMS) or website structure does not affect your search engine rankings or the organic traffic you already receive.
If you need advice on website migration, we can meet with you to explain how we’ll support you throughout the process, helping you define the best strategy and avoid critical mistakes.
We carry out a comprehensive website migration audit prior to the switch, identifying risks, opportunities and critical issues that need to be managed during the process.
We work on adapting the content prior to migration, optimising text, site structure and keywords to improve performance after migration.
We protect your search engine rankings during every website update
Since 2004, we have been helping companies redesign their websites without losing their search engine rankings or visibility.
We have worked on a wide range of website migration projects, with experience in projects of varying sizes, requirements and levels of complexity.
We have experience in migrating websites across a wide range of sectors and topics, including health, legal services, e-commerce, tourism, technology, fashion, leisure, sport, finance and professional services.
Specialists in website SEO migration
We carry out a comprehensive analysis of the website’s current status, including traffic, search engine rankings and backlinks. This is underpinned by our experience as an SEO agency, enabling us to understand the overall impact of the migration.
We draw up a detailed plan setting out every step of the migration, using a web migration checklist that enables us to check all critical elements before implementing any changes.
We use the migration as an opportunity to improve the website’s performance, working alongside our web development team to optimise loading times and enhance the user experience (UX/UI).
We analyse and refine the keywords to ensure they are suited to the new website architecture. For larger projects, we can combine this phase with a SEO audit.
We evaluate improvements to design and usability, as well as new features that could boost conversion rates and enhance the user experience.
We manage redirects effectively to avoid 404 errors and a drop in search rankings. We also take your link strategy into account, drawing on our expertise in link building to ensure you don’t lose any backlinks you already have.
We carry out comprehensive testing prior to launch to ensure that everything works correctly across different devices and browsers.
We monitor how Google indexes the new website following the migration, identifying any issues and resolving them promptly.
We support the client following the migration, resolving issues and optimising performance based on real-time data.
We review and improve the website’s structure to make it easier to navigate and boost its search engine ranking, ensuring it aligns with our content strategies.
We can integrate with your in-house team or work independently, coordinating all the departments involved in the process.
Once the migration is complete, we analyse the results and suggest further improvements, including visibility and ranking strategies tailored SEO for AI.
FAQs about the SEO migration service
1. What is a website migration?
A website migration is the process of changing key aspects of a website, such as the domain name or the content management system (CMS).
2. Why is it important to carry out a website migration with specialists?
Because a poorly executed migration can result in significant losses in traffic and visibility. A SEO website migration specialist ensures that the entire process is carried out correctly, maintaining existing rankings and traffic.
3. When is a website migration necessary?
When you change your domain, redesign your website, modify its structure or implement a new CMS.
4. How long does a website migration take?
It depends on the size of the project, but it usually takes several weeks to complete the analysis, planning, implementation and follow-up.
5. Do you lose search engine rankings when migrating a website?
If done correctly, no. In fact, a good strategy can even improve your search engine ranking.
6. What does a website migration audit involve?
A website migration audit assesses the risks, links, indexing and all critical elements prior to the website migration.
7. What happens after the migration?
We carry out ongoing monitoring to ensure that indexing, traffic and search engine rankings are progressing as they should.
Ensure your website migration without losing your search engine rankings
If you’re thinking about migrating your website, at Indexando Marketing we can help you plan and carry out the migration safely. We monitor and manage all changes to ensure that none of the progress you’ve made so far is lost.
Get in touch and we’ll provide you with a personalised website migration proposal, with no obligation.



