Tourist Marketing – Mabel Cajal
Mabel Cajal is a consultant and teacher specialized in tourism marketing. She had always been interested in marketing and, since she has been living in Malaga for many years, tourism is part of her daily life. Currently, she is fully focused on the development of digital strategies that generate opportunities for companies of the sector. Work that she combines with training people in digital skills.
She has also collaborated in specialized magazines such as Tecnohotel and Puromarketing and writes articles related to digital marketing topics in various media such as SEMrush, MailRelay or BlogsterApp, among others.
We respond to issues related to the peculiarities of tourism marketing and types of recommended strategies for a business of this type. He also reflects on what digitalization has meant for tourism promotion and the importance of this sector in our country.