The current context of marketing – Carlos Guerrero
Carlos Guerrero is an expert in marketing and communication. He was the founding partner – and the only one for several years – of the Marketing and Communication Research Institute in 1986. He has also been a teacher since the nineties at the School of Communication of Seville, where he teaches several subjects besides being the coordinator and speaker of four of his master’s degrees.
His great experience gives him more than authority to reflect and give his opinion, with a great deal of sarcasm, but in a most accurate way, about the current context of marketing.
Share your impressions on how the educational system has changed, the vision of marketing and the digital environment. And it analyzes the real possibilities of success in these sectors.