Sports Marketing – Johnny Durán
Johnny Durán is specialized in sports marketing. He works for Team Life Group, a Colombian company specialized in managing athletes personal brand. Johnny and the rest of the team work with professionals from all sports, including footballers. They tend to be the most demanded by advertisers because they cover a large audience, Johnny explains.
This expert in sports marketing explains how this sector, which is becoming increasingly important in LATAM, differs from other branches of more classic marketing, especially by the great importance of passion and feelings. Johnny explains how this affects the planned strategies. On the other hand, he also emphasizes the importance of personal branding for athletes and explains how their reputation is managed.