Personal brand and digital transformation – Arancha Ruiz
Arancha Ruiz is an expert in personal branding and talent management. She realized that she has potential to motivate people to get the best out of themselves while working at IE Business School and decided to take advantage of it when professional social networks began to enter the job market.
Arancha proposed herself to follow in the footsteps of Andrés Pérez Ortega and Neus Arqués and become the third Spanish author to write about personal branding and she succeeded.
She has currently written two books on the subject, the third is on the way. And she combines her work as a personal branding consultant with her talent management talks and regular publications on her blog, Historias de cracks, which is about to turn ten years old.