Offline marketing – Frederico Arabian
Frederico Arabian studied to be a pilot but, as a result of the confluence of several opportunities, he never worked as such. He is sure that he chose the right decision by undertaking and engaging in offline marketing, “without taking his eyes off the online enviroment”. After 20 years of experience in marketing as CEO of Main Dock, he shares with us his impressions of how it has evolved.
We spoke with Frederico about the importance of learning, how the day-to-day of the marketing agencies has changed and digitalization and how it has affected the way we work. In direct relation with his work, he also reflects on offline and online strategies, the combination of both and his opinion on future trends.