Neuromarketing and Big Data – Fernando Álvarez Díaz de Ceiro
Fernando has two passions, neuromarketing and Big Data. Although his first studies were the law degree, before finishing it he already knew that his real interest was the sales sector and from there, ending working in marketing was inevitable.
However, Fernando did not stay at this point, he went a step further in his attempt to understand how customers make purchasing decisions and became interested in neuromarketing. The fruit of his inquiries is his book “La música del marketing”, where he analyzes the emotional power that the senses awake in the customers.
The interest of our interviewee for the audience does not stop there and extends to his professional work. In his company, Network Outsight, Fernando applies sociology to Big Data to interpret and understand massive data and help his clients to grow and innovate in their business.