How does a graduate in Fine Arts end up being the CEO and marketing expert of Fheel?
25 years ago, studying advertising in Seville was not a striking goal for most students. The faculty had just opened in our city and there was much ignorance about the profession.
I, due to my dyslexia, was a bad student and in the only subjects that I highlighted were the ones related to plastic arts. I studied fine arts without having a clear professional objective, I began my career in the area of graphic design and illustration, working for large studios and agencies like El Golpe Cultura del entorno, Publici, Leglez, Tve, etc.
In 2004 I was the responsible of communication and publicity of the Arance Group, during those years I had the opportunity to develop myself in the marketing area. Being a responsible at a national level for the creative and communicative strategy of a company such as Arance, which was invoicing more than eighty million euros a year, gave me the opportunity to grow and experiment in that field.
Years later, the company closed due to the crisis and I decided to start on my own.