Marketing: Trends and Models – Jorge E. Garcés
Jorge E. Garcés combines teaching work with that of social scientist, researcher and consultant in marketing, administration and economics. With almost thirty years of experience behind him, he has dedicated much of his work to the development of strategic thinking, planning and action at the head of large organizations in his native Colombia and foreign capital.
He is the author of “Marketing: modas y modelos”, in which he analyzes this discipline and identifies the elements that bring him closer to science. In the same way, Garcés makes an effort to establish the concepts and the relations between the strategic and the tactical, between its processes and functions and between its elements and instruments.