Marketing for wineries – Eladio Araiz
Eladio Araiz is an expert in marketing for wineries. It is strongly linked to the area of La Rioja, where he has developed all his professional experience. He currently works as marketing director for the La Rioja Alta S.A. Eladio shares with us his experience and advice to raise and execute good marketing for wineries. He also reflects on concepts such as how the appellation of origin of a wine affects his promotion, the benefits of belonging to a club of products or how we can make a person abandon his lifelong preference for our product.
When it comes to marketing for wineries we talk about pricing strategies, what factors matter most in a strategy, how to internationalize our product and specific techniques such as SEO, SEM or remarketing.