Does seasonality really affect your planning?
Without a doubt this is what affects travel sector the most. if you do not have a plan you are lost. You can not try to position Trips in Easter in March or April, yo have to start 6 months in advance to create the strategy, both product, structure and linkbuilding if it is needed.
The greatest burden is above all the product. You always have to update thousands of products, prices and different types of travel, because although the highest season is Summer you always have holidays or special dates such as Puente del Pilar, Blackfriday, Good weekend (in Mexico), Valentine’s Day, Holy Week .. And local holidays.