Marketing for travel agencies – Antonio Rodríguez
Antonio Rodríguez works at marketing for travel agencies sector in Kerala Viajes and is also an SEO consultant in Q Marketing Internet. He started in the online world out of necessity and in the SEO one out of curiosity. His family had a travel agency in Malaga and, since they needed a website and Antonio was good at computers, he set out to create it. Later, he discovered SEO world and, when he tested it on his website, he realized that it was extremely useful for marketing for travel agencies. At the moment Antonio no longer lives in Malaga but in Mexico and, although he doesn’t say no to returning, he points out that he still has a few years left there. We take advantage of his experience to ask him the differences between the way of doing SEO in both countries, the tools that Mexicans prefer and the state of the different markets. On the other hand, we also talk to him about marketing for travel agencies, its peculiarities, the strategies that work best and the market niche of this sector in LATAM.