How did you get interested in ecommerce? When did you decide to make the leap to luxury ecommerce?
When I finished studying Computer Science, I worked for a few years in a web company, and since I really liked the design, that is, the pages were very nice, the manager of that company asked me to study design of online stores. Since they were starting to demand store orders and wanted me to take them. That’s how I enrolled in an e-commerce master’s degree. There, it was the beginning of everything, and of what I am today. I had a great teacher, who made me interested in investigating more and more the infinite possibilities of ecommerce. He always told us to see beyond, to not settle, to look for the new, the different… At the same time I worked and did the master, I started a blog that calls it “Infinitum Ecommerce”, where I wrote news, strategies and resources for a business to be online. Call it that, because ecommerce has endless possibilities. In less than a year of having the blog, I started to fall in charge of digital marketing and store creation, and I started to collaborate with big magazine like Modaes, and many more. Also, the word of mouth of the customers, made that each time had more, so in 2012 the company “Infinitum Ecommerce” was born. The company is called the same as the blog, because thanks to the success of the blog, I have a company today. The leap to luxury ecommerce came, thanks to a brand Alba Lazari. Your manager met me and put me to the test to take your brand and make it international. I had never worked with luxury brands, and there I saw how complicated it is, that in luxury things are not done the same as in other branches, that marketing is different, that each country is a world, and, as we had success internationalizing this brand, we fell more luxury brands, so I had to decide and choose the luxury, since I could not cover everything, but had to specialize, with the risk that implies. It was there, where I started with the luxury association of Spain, Luxury Spain, collaborating with them in their magazine, Luxury Trends. The biggest success came in 2016, from the hand of Emarketer, the US consultancy that makes digital marketing studies for brands such as Facebook, Mastercard, etc. He interviewed me and I participated in the luxury studio, which was a success, to the point that I went to Forbes (USA). In that study I was just like a Spaniard, so that made luxury brands look at my company, and I made the leap to having luxury brands from other countries. Currently, I can not reveal much, I am immersed in a very big jump of the company, where a showroom-sale will open in one of the countries that sells the most luxury online.