Loyalty and customer experience – Juan Carlos Alcaide
Juan Carlos Alcaide is a sociologist, writer, teacher specialized in loyalty and customer experience. He is one of the Spanish consultants with most experience in intelligence applied to marketing, customer service, loyalty, experience and customer retention and digital business.
In addition, he has more than twenty-five years of teaching experience in management training. He has a humanistic version of marketing that promotes that the customer experience goes beyond the CMR and encourages entrepreneurs and entrepreneurs to take care of the service and customer loyalty.
To date, he has authored and co-authored ten specialized books. In addition, he has published articles in Spanish and Latin American specialized journals. It also collaborates with reference publications of the sector and in economic and generalist media.