Key Account Manager Sonia Riveiro
Sonia Riveiro is Key Account Manager. She is responsible of managing, centralizing and coordinating relations between the company for which she works and its customers. The main objective of her work is to manage a lasting and quality commitment.
We talked with Sonia about the tools she uses on a daily basis in her work. We reflect on the importance of not only managing the good relationship between Key Account Manager and clients but between this professional and the company for which he or she works.
On the other hand, we also take advantage of Sonia’s experience working with large accounts to ask her about their peculiarities. She answers our doubts about when we can be considered a large company, the differences in approach to strategies depending on the size of the company and how we have to act if we aspire to become a great account.