is an International SEO
expert from the UK. He first started using this techniques in 2011 for a french client and hasn’t stop since then. When he is asked about it, he says that he simply loves working with companies with real scalability potential. On such context he also emphasizes that clients comes in all shapes and sizes
but they all have the same aim: selling their products in the international markets.
We talk with Paul about international SEO strategies. We ask him about the differences between international and local SEO, the best tools to create and monitorice strategies. We also reflect on using black hat SEO techniques or not, the importance of linkbuilding or what kind of people do you need in a good internacional SEO team.