International Performance Specialist – Mai Molina
Mai Molina works as International Performance Specialist in Stradivarius. She is the person in charge of monitoring and optimizing all the international websites of the brand. In addition, she also performs other interesting tasks such as planning, analyzing and executing pay-per-click strategies; one of the keys in the retail sector to achieve a good positioning.
We deepened with Mai in all the actions carried out by an International Performance Specialist. We ask her, for example, how the age of the audience affects the strategy or the differences that an international web can have in each country.
We also take the opportunity to reflect on more technical aspects such as the requirements to ensure that an international domain is optimized, how to customize our PPC strategies by country or the best tools to carry out these actions.