Hospital marketing – Carlos Peiró
Carlos Peiró is specialized in hospital marketing. He studied law but when he realized that working as a lawyer was not his true vocation, he became interested in marketing. What he likes most about this profession is its relevance for any company, regardless of its sector, and the challenges involved with its constant evolution.
He explains us the most striking features of hospital marketing and tells us what it is like to work day by day creating campaigns and managing the social networks and reputation of the brands of the IMED Hospitales group. He also advises us, thanks to his training in law, on how we can act legally in the face of a threat to the reputation of our company.