Digital transformation – Miguel Ángel Trabado
With more than thirty years of experience as a trainer in marketing and digital transformation, Miguel Ángel Trabado occupies the position five in the “Top 50 Global Marketing Professors on Twitter.” And, also, has been included in the Top 20 of marketing influencers. He shares his experience in marketing, a profession he decided to devote to when there were not even Google or search engines, in international conferences and practical training for companies, and he is also a professor in various Business Schools and Universities training professionals in Digital Strategy, Networks Social and Personal Brand.
Miguel Ángel shares with us his experience on the changes that the way of teaching marketing and the demands of the students have experienced. And it deeply values all the concepts that surround the digitalization of companies and the digital world, paying special attention to digital transformation, a subject in which it specializes. We talk about all the factors that influence to carry out the digital transformation, from the size of the company and the sectors that are most interested to their personal and individual level; going through a series of tips to carry it out effectively