Content marketing – Alicia Rodríguez
Alicia Rodríguez became a specialist in content marketing when the economic crisis forced her to leave her position as head of finance and reinvent herself professionally. Faced with the low demand of professionals in her sector decided to turn 180º and be trained in social media.
Since then, and thanks to continuous training, she has become a leading professional in this sector. Alicia combines her work as head of content marketing for the Semrush company in Spain and LATAM with her position as head of SoMeChatES, a project she developed by herself as an exchange space for marketing and social media professionals.
She talks about the importance of content marketing and social networks for companies, the planning of 2.0 strategies and the history and operation of the SoMEChatES platform.