International Trade – May Torres
May Torres is an expert in international trade. She started to take an interest in this branch of economics and marketing when she was a student because she thought it offered a great vision of the business world. She did not take long to start designing international business plans for LATAM companies. This allowed her, she explains, to live all the changes that occurred in international trade since the nineties; as the beginning of the digitalization and the marketplaces.
We speak with May about all the aspects that surround international trade, such as what we have to take into account to expand our business in another country, the most relevant points within the strategy or the average ticket when we implement an international campaign. We also take advantage of her experience to ask her about the preferences of LATAM companies when it comes to expanding internationally and to ask her to recommend useful tools in this sector.