{"id":120151,"date":"2026-02-26T16:11:44","date_gmt":"2026-02-26T16:11:44","guid":{"rendered":"https:\/\/www.indexandomarketing.com\/?p=120151\/"},"modified":"2026-02-26T16:29:50","modified_gmt":"2026-02-26T16:29:50","slug":"nico-bignu","status":"publish","type":"post","link":"https:\/\/www.indexandomarketing.com\/en\/nico-bignu\/","title":{"rendered":"Mentions in AI – Nico Bignu"},"content":{"rendered":"

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Nico Bignu is the co-founder of GEO Metrics<\/a>, a technology start-up created to work on SEO positioning in the era of artificial intelligence<\/strong>, now known as GEO<\/strong> (Generative Engine Optimization).<\/p>\n

In other words: it helps you to appear in mentions on ChatGPT, Gemini, Perplexity, Claude, Copilot or DeepSeek. How does it do this? By tracking the citations made by AI, which keywords or queries are used and how it compares you to your competitors in the market.<\/p>\n

He is also the co-founder of TrendSights<\/a>, which helps you monitor your brand comprehensively (where it appears, in which media and the brand sentiment on social media); and LeadScoring.ai<\/a>, which reduces conversion costs per lead by prioritizing the most profitable customers; among other projects.<\/p>\n

We talk about the new way of working with SEO, mentions in LLMs<\/strong> (large language models) and how to appear in ChatGPT, also for small and medium-sized businesses.<\/p>\n

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What was your first job and how did you work your way up to founding GEO Metrics?<\/h2>\n

My first job was outside the start-up world. I trained as a geologist and worked for a large corporation before launching my own business. At 23, I left that world because I knew I wanted to build technology, not consume it.<\/p>\n

I founded Human Trends and we started developing applied AI solutions<\/strong>: media monitoring, sentiment analysis, automatic classification… That’s where I learned something key: AI is not magic, it’s data + execution + distribution.<\/p>\n

When ChatGPT exploded, many saw it as a trend. I saw a structural change in how information is distributed.<\/p>\n

That’s where GEO Metrics comes in: if the answers are no longer links, but AI-generated text, you have to measure who appears in that text.<\/p>\n

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\u00a0<\/div>\n
Before ChatGPT exploded onto the scene, you were already immersed in the world of artificial intelligence.<\/strong><\/div>\n

How did the change in people’s perceptions affect you?<\/h2>\n

It was brutal. Before 2022, when I talked about AI, the reaction was fear or scepticism. After ChatGPT, it became curiosity and mass adoption.<\/p>\n

The most interesting change wasn’t technological. It was cultural.<\/p>\n

Suddenly, CEOs, marketers and journalists were using AI on a daily basis. That accelerated conversations that used to take months.<\/p>\n

For us, it was an opportunity: we no longer had to evangelise about AI. We just had to explain how to use it strategically.<\/p>\n

 <\/p>\n

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What works best for us is build in public: sharing real data, learnings and mistakes.<\/p>\n

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If an SME or start-up does not have a budget, what can it do to work with mentions in LLMs?<\/h2>\n

Three very practical things:<\/p>\n