[et_pb_section bb_built=”1″ _builder_version=”3.22″ background_color=”#80c9e6″ custom_padding=”54px|0px|100px|0px|false|false” top_divider_style=”asymmetric4″ top_divider_color=”#710067″ top_divider_height=”250px” top_divider_flip=”horizontal” next_background_color=”#ffffff”][et_pb_row _builder_version=”3.25″ max_width=”80%” use_custom_width=”on” width_unit=”off”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”on” _builder_version=”3.22″ top_divider_style=”asymmetric4″ top_divider_color=”#80c9e6″ prev_background_color=”#80c9e6″ next_background_color=”#000000″][\/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.22″ background_color=”#ffffff” custom_padding=”110px|0px|54px|0px|false|false” prev_background_color=”#000000″ next_background_color=”rgba(204,204,204,0.5)”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”3.25″ max_width=”80%” use_custom_width=”on” width_unit=”off”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.indexandomarketing.com\/wp-content\/uploads\/2020\/11\/alberto-flores-01.jpg” alt=”Alberto Flores” title_text=”Alberto Flores” align=”right” force_fullwidth=”on” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.6.5″ custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px” border_radii=”|50%||50%|” border_color_top=”#80c9e6″ border_color_right=”#710067″ border_color_left=”#ba007e” \/][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_post_title admin_label=”TITULO POST” meta=”off” featured_image=”off” text_color=”light” _builder_version=”3.11.1″ title_font=”|||on|||||” title_text_align=”left” title_text_color=”#710067″ title_font_size=”42px” text_orientation=”center” \/][et_pb_text admin_label=”INTRO” _builder_version=”4.6.5″ text_font=”||||||||” text_text_color=”#666666″ text_font_size=”24px” custom_margin=”0%|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n
Alberto Flores\u00a0<\/strong>is Capit\u00e1n SEO and one of the founders of Indexando Marketing<\/strong>.<\/p>\n He works side by side with Fernando Ferreiro<\/strong>, the other half of this international marketing company, and with the rest of the Indexando Marketing team<\/strong> to propose the best organic and Google Ads positioning strategies<\/strong>, always based on measurable and objective data.<\/p>\n We spoke with Alberto about the peculiarities and differences of working on SEO and SEM<\/strong>, the potential of link building<\/strong> strategies and when it is advisable -or not- to opt for the controversial Black Hat SEO<\/strong>.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ prev_background_color=”#ffffff” _builder_version=”3.22″ background_color=”rgba(204,204,204,0.5)” parallax=”on” parallax_method=”off” custom_padding=”163px|0px|100px|0px|false|false” top_divider_style=”asymmetric2″ top_divider_flip=”vertical” bottom_divider_style=”asymmetric4″ bottom_divider_color=”#ffffff” bottom_divider_flip=”horizontal”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”3.25″ max_width=”80%” use_custom_width=”on” width_unit=”off”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n All happened by chance<\/strong>. Back in 2008-2009 I was asked to give my opinion on how the contents of an ecommerce were planned, without knowing anything about online marketing and less about organic positioning, they gave me the opportunity to reconstruct those contents from a SEO perspective, to do so I had to read a couple of books from that time (I remember one of them was by Fernando Maci\u00e1). I got hooked, I quit what was my job at the time and decided to bet everything on setting up my own agency<\/strong>.\u00a0<\/p>\n I have been part of this exciting world since them and I will never regret having left a job that I had been doing for ten years<\/strong> to start on my own.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n Actually,\u00a0both are paid, since a SEO gets paid for doing his or her job<\/strong>. That said,\u00a0the main difference is the possibility of having immediate return if things are done well. Google Ads<\/strong> works really well for competitive sectors or the ones that need to monetize quickly<\/strong>; as a complement to organic positioning or in specific campaigns throughout the year in which a product \/ service has more presence.<\/p>\n Organic positioning<\/strong> requires a good investment capacity and patience<\/strong> on the part of the client, but it is well done it is very profitable in a medium or long period of time, depending on what business model we are working on.<\/p>\n Also, in organic the quality of the page is a very important concept and not so much in Google Ads<\/strong>, I am not saying that it is not important but it is not to the same extent as in SEO. I’ve seen a lot of crappy pages selling on PPC that don’t have the possibility to go organic.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n The Google Ads system offers so many possibilities that it is difficult to highlight a specific functionality but something that I really like is the possibility of enriching the snippets<\/strong> it offers within the extensions part. Also the wide range of ad options: video, gmail, search, etc.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n If you have a good investment capacity, without a doubt<\/strong>. The promotion possibilities are quite wide, since you have search, display, remarketing and more options, the visibility is immediate and that is something that must be valued.<\/p>\n Of course, we must bear in mind that it is a job that needs daily adjustment<\/strong>. Depending on the sector it can be a work that takes many hours, for example the world of locksmiths, air conditioners, boilers, plumbing, electricity… It is very competitive and the techniques we have to use have nothing to do with the ones used in other less hostile sectors.<\/p>\n In short, good results come from professional work, daily dedication and experience, the broader the better.<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_testimonial author=”Alberto Flores” quote_icon_color=”#ba007e” _builder_version=”4.6.5″ body_font=”||on||||||” body_text_color=”#ba007e” body_font_size=”22px”]<\/p>\n “In short, good results come from professional work, daily dedication and experience, the broader the better.”<\/p>\n [\/et_pb_testimonial][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n The common man does not understand it and the only way you have to prove that it works is by giving it a decent return<\/strong> so latter it will be between fantastic and great.<\/p>\n Usually<\/strong>, when they ask you about this service, you don’t find an interlocutor who is informed<\/strong>. This entails spending time giving the basic explanations<\/strong> to finish making it clear that you have to have investment capacity.<\/p>\n The client’s involvement is inevitable<\/strong> when he\/she decides to hire this service and that is when he\/she begins to make an effort to understand<\/strong>.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n The opperation is\u00a0subject to the type of client and the objetives that you search for.<\/strong><\/p>\n In link building it is necessary to have the skills of a bloodhound<\/strong>, to know how to find a juicy bone to put in your mouth. For this it is necessary to have skills when negotiating<\/strong> links, look for tools that help you find or generate them<\/strong>, investigate the competition<\/strong>, use footprints<\/strong> well (they often show good linking options)… Also have contacts<\/strong> that share with you their linked places and share yours, obviously.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n Basic aspects such as looking for them in places related to your client’s business model<\/strong>, looking at parameters<\/strong> such as domain authority, trust flow, the number of domains linked<\/strong> to the domain where you want to obtain a link, that the anchor text have a proposed strategy<\/strong>, the variety of the links<\/strong>, since these can come from different formats, even from linked banners or sponsorships on other pages.<\/p>\n To start with all this, you have to start from an analysis of the links that the client already has and the ones that the client’s competition have<\/strong> in case you have to disallow any of the obtained ones or take advantage of those that others have and you don’t.<\/p>\n In short, a structure according to the needs of a link with which you suddenly find yourself to improve it.<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n Yes, of course<\/strong>, let’s imagine that you have to scroll a result in the SERP that is the name of a person + name of his or her company and an article of an online medium that links them and speaks ill of that person comes out in the first positions.<\/p>\n In such a case, a post can be generated in other media in which that person + name of his or her company is talked about to position it organically<\/strong> and move the negative at the same time leaving links in the body of the text to generate authority in the results that are up below or generate it in other posts that have been made within that scrolling strategy in the SERP.<\/p>\n If, in addition, we generate traffic<\/strong> to the links that are left in the post and to the post itself, we will promote a better ranking that displaces the negative result or results<\/strong>.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n Regarding tools, I do not want to pronounce myself, since all of us who work in this area know which are the most used. Yes, I would like to say that regarding its operation and functionalities we have to test them for ourselves, since they all have their ambassadors who are usually references in this sector but, in truth, it is nothing more than a sale, so the decision and assessment its operation cannot come from third parties.<\/p>\n In addition, you cannot use just one<\/strong> because the interesting thing is to cross data and interpret which ones give the best result<\/strong> for one or the other functionalities.<\/p>\n As for extensions<\/strong>, I really like seominion<\/strong>, tag assistant<\/strong>, web developer<\/strong> and one that is used to manage them all: one-click extension manager<\/strong>.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n Black hat techniques are very good depending on what actions<\/strong> and should be used more or less intensely depending on what objective you want to achieve and what tasks they are aimed at. If, for example, there is an interest in positioning something quickly, regardless the risk of loosing it latter<\/strong>, it will be donde more intensely; If you want to use it on a client’s website, it will be done in a much more subtle way and by measuring the objective to be achieved well.<\/p>\n I have never been against the use of black techniques whenever they are used to carry out certain actions<\/strong>; for me it seems wrong to use them to annoy others.<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" We spoke with Alberto Flores about the peculiarities and differences of working on SEO and SEM, the potential of link building strategies and when it is advisable -or not- to opt for the controversial Black Hat SEO.<\/p>\n","protected":false},"author":9,"featured_media":118306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" [et_pb_section fb_built=\"1\" _builder_version=\"3.22\" background_color=\"#80c9e6\" custom_padding=\"54px|0px|100px|0px|false|false\" top_divider_style=\"asymmetric4\" top_divider_color=\"#710067\" top_divider_height=\"250px\" top_divider_flip=\"horizontal\"][et_pb_row _builder_version=\"3.25\" max_width=\"80%\" use_custom_width=\"on\" width_unit=\"off\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" fullwidth=\"on\" _builder_version=\"3.22\" top_divider_style=\"asymmetric4\" top_divider_color=\"#80c9e6\"][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"3.22\" background_color=\"#ffffff\" custom_padding=\"110px|0px|54px|0px|false|false\"][et_pb_row column_structure=\"1_3,2_3\" _builder_version=\"3.25\" max_width=\"80%\" use_custom_width=\"on\" width_unit=\"off\"][et_pb_column type=\"1_3\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_image src=\"https:\/\/www.indexandomarketing.com\/wp-content\/uploads\/2020\/11\/alberto-flores-01.jpg\" alt=\"Alberto Flores\" title_text=\"Alberto Flores\" align=\"right\" force_fullwidth=\"on\" align_tablet=\"center\" align_phone=\"\" align_last_edited=\"on|desktop\" _builder_version=\"4.6.5\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\" border_radii=\"|50%||50%|\" border_color_top=\"#80c9e6\" border_color_right=\"#710067\" border_color_left=\"#ba007e\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"2_3\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_post_title meta=\"off\" featured_image=\"off\" text_color=\"light\" admin_label=\"TITULO POST\" _builder_version=\"3.11.1\" title_font=\"|||on|||||\" title_text_align=\"left\" title_text_color=\"#710067\" title_font_size=\"42px\" text_orientation=\"center\"][\/et_pb_post_title][et_pb_text admin_label=\"INTRO\" _builder_version=\"3.27.4\" text_font=\"||||||||\" text_text_color=\"#666666\" text_font_size=\"24px\" custom_margin=\"0%|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"]<\/p> Alberto Flores\u00a0<\/strong>es Capit\u00e1n SEO y uno de los fundadores de Indexando Marketing<\/strong>.<\/p> Trabaja codo a codo con Fernando Ferreiro<\/b>, la otra mitad de esta empresa de marketing internacional, y con el resto del equipo<\/strong> de Indexando Marketing para proponer las mejores\u00a0estrategias de posicionamiento org\u00e1nico\u00a0y en Google Ads<\/b>\u00a0basadas siempre datos medibles y objetivos.<\/p> Hablamos con Alberto sobre las peculiaridades y diferencias de trabajar el SEO y el SEM<\/strong>, el potencial de las estrategias de linkbuilding<\/strong> y cu\u00e1ndo es recomendable -o no- optar por el controvertido Black Hat SEO<\/strong>.<\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" prev_background_color=\"#ffffff\" _builder_version=\"3.22\" background_color=\"rgba(204,204,204,0.5)\" parallax=\"on\" parallax_method=\"off\" custom_padding=\"163px|0px|100px|0px|false|false\" top_divider_style=\"asymmetric2\" top_divider_flip=\"vertical\" bottom_divider_style=\"asymmetric4\" bottom_divider_color=\"#ffffff\" bottom_divider_flip=\"horizontal\"][et_pb_row column_structure=\"1_3,1_3,1_3\" _builder_version=\"3.25\" max_width=\"80%\" use_custom_width=\"on\" width_unit=\"off\"][et_pb_column type=\"1_3\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"]<\/p> Todo fue fruto de la casualidad<\/strong>. All\u00e1 por 2008-2009 dando mi opini\u00f3n sobre c\u00f3mo se plantearon los contenidos en un ecommerce, sin saber nada sobre marketing on line y menos sobre posicionamiento org\u00e1nico, me dieron la oportunidad de reconstruir esos contenidos desde una perspectiva SEO, para lo que tuve que leerme un par de libros de aquella \u00e9poca (recuerdo que uno de ellos fue de Fernando Maci\u00e1). Me enganch\u00e9, dej\u00e9 el que era mi trabajo en aquel momento y decid\u00ed apostarlo todo a montar mi propia agencia<\/strong>.<\/p> Desde entonces llevo en este apasionante mundo y jam\u00e1s me arrepentir\u00e9 de haber dejado un trabajo en el que llevaba diez a\u00f1os<\/strong> para emprender por mi cuenta.<\/p> \u00a0<\/p> [\/et_pb_text][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"]<\/p> En verdad, ambos son de pago, un SEO cobra por hacer su trabajo<\/strong>. Dicho esto, la principal diferencia es la posibilidad de tener retorno inmediato si las cosas se hacen bien<\/strong>.<\/p> Google Ads<\/strong> viene bien para sectores muy competidos o para aquellos que necesiten monetizar r\u00e1pido<\/strong>; como complemento al posicionamiento org\u00e1nico o en campa\u00f1as concretas a lo largo del a\u00f1o en las que un producto\/servicio tiene m\u00e1s presencia.<\/p> El posicionamiento org\u00e1nico<\/strong> requiere de una capacidad de inversi\u00f3n buena y paciencia<\/strong> por parte del cliente pero bien hecho es muy rentable en un per\u00edodo medio de tiempo o largo, dependiendo de qu\u00e9 modelo de negocio se est\u00e9 trabajando.<\/p> Adem\u00e1s, en org\u00e1nico la calidad de la p\u00e1gina es un concepto muy importante y no tanto en Google Ads<\/strong>, no digo que no sea importante pero no lo es en la misma medida que en SEO. He visto muchas p\u00e1ginas cutres vendiendo en PPC que no tienen posibilidad de hacerlo en org\u00e1nico.<\/p> \u00a0<\/p> [\/et_pb_text][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"]<\/p> El sistema de Google Ads ofrece tant\u00edsimas posibilidades que es dif\u00edcil resaltar una funcionalidad en concreto<\/strong> pero algo que me gusta mucho es la posibilidad de enriquecer los snippets<\/strong> que ofrece dentro de la parte de las extensiones. Tambi\u00e9n el amplio abanico de opciones de anuncio: v\u00eddeo, gmail, search, etc.<\/p> \u00a0<\/p> [\/et_pb_text][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"]<\/p> Si tienes capacidad de inversi\u00f3n, sin duda<\/strong>. Las posibilidades de promoci\u00f3n son bastante amplias, ya que juegas con b\u00fasqueda, display, remarketing y m\u00e1s opciones, la visibilidad es inmediata y eso es algo que hay que valorar.<\/p> Eso s\u00ed, hay que tener en cuenta que es un trabajo que necesita de un afinamiento diario<\/strong>. Dependiendo del sector puede ser una labor de much\u00edsimas horas, por ejemplo el mundo de los cerrajeros, aires acondicionados, calderas, fontaner\u00eda, electricidad\u2026 es muy competitivo y se emplean t\u00e9cnicas que no tienen que ver con otros sectores menos hostiles.<\/p> En definitiva, los buenos resultados vienen de un trabajo profesional, una dedicaci\u00f3n diaria y una experiencia cuanto m\u00e1s amplia mejor.<\/p> \u00a0<\/p> [\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_testimonial author=\"Alberto Flores\" quote_icon_color=\"#ba007e\" _builder_version=\"4.6.5\" body_font=\"||on||||||\" body_text_color=\"#ba007e\" body_font_size=\"22px\"]\"Los buenos resultados vienen de un trabajo profesional, una dedicaci\u00f3n diaria y una experiencia cuanto m\u00e1s amplia mejor.\"[\/et_pb_testimonial][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"]<\/p> El com\u00fan de los mortales no lo comprende y la \u00fanica manera que tienes de demostr\u00e1rselo es d\u00e1ndole un retorno decente<\/strong> para que luego sea entre fant\u00e1stico y genial.<\/p> Normalmente<\/strong>, cu\u00e1ndo te preguntan por este servicio no encuentras un interlocutor que est\u00e9 informado<\/strong>. Esto conlleva emplear un tiempo en dar las explicaciones b\u00e1sicas<\/strong> para terminar dejando claro que tiene que tener capacidad de inversi\u00f3n.<\/p> Es inevitable la implicaci\u00f3n del cliente<\/strong> cuando decide contratar este servicio y es ah\u00ed cuando empieza a esforzarse en comprender<\/strong>.<\/p> \u00a0<\/p> [\/et_pb_text][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"]<\/p> El funcionamiento est\u00e1 supeditado al tipo de cliente y los objetivos que se busquen<\/strong>.<\/p> En el linkbuilding es necesario tener dotes de sabueso<\/strong>, saber buscar un hueso jugoso que echarse a la boca. Para ello es necesario tener habilidades a la hora de negociar<\/strong> los enlaces, buscar herramientas que te ayuden a encontrarlos o generarlos<\/strong>, investigar a la competencia<\/strong>, usar bien los footprints<\/strong> (muchas veces muestran buenas opciones de enlazado)... Tambi\u00e9n tener contactos<\/strong> que te aporten sus lugares de enlazado y compartir los tuyos, evidentemente.<\/p> \u00a0<\/p> [\/et_pb_text][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"]<\/p> Aspectos b\u00e1sicos como buscarlos en lugares afines al modelo de negocio de tu cliente<\/strong>, mirar par\u00e1metros<\/strong> como domain authority, trust flow, el n\u00famero de dominios que tiene enlazados<\/strong> el dominio donde quieres obtener un enlace, que los anchor text tengan una estrategia planteada<\/strong>, la variedad de los enlaces<\/strong>, ya que estos pueden provenir de distintos formatos, incluso de banners enlazados o patrocinios en otras p\u00e1ginas.<\/p> Para comenzar con todo esto hay que partir de un an\u00e1lisis de los enlaces que ya se tienen y de los de la competencia<\/strong> de tu cliente por si hay que desautorizar alguno de los obtenidos o aprovechar aquellos que otros tienen y t\u00fa no.<\/p> En definitiva, una estructura acorde a las necesidades de un enlazado con el que de repente te encuentras para mejorarlo.<\/p> \u00a0<\/p> [\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"]<\/p> S\u00ed, claro<\/strong>, imaginemos que hay que desplazar un resultado en la SERP que es el nombre de una persona + nombre de su empresa y sale un art\u00edculo de un medio on line que las vincula y habla mal de esa persona en las primeras posiciones.<\/p> En un caso as\u00ed se pueden generar post en otros medios en los que se hable de esa persona + nombre de su empresa para posicionarlo org\u00e1nicamente<\/strong> y desplazar al negativo a la vez dejando en el cuerpo del texto enlaces para generar autoridad en los resultados que est\u00e9n por debajo o generarla en otros post que se hayan hecho dentro de esa estrategia de desplazamiento en la SERP.<\/p> Si, adem\u00e1s, generamos tr\u00e1fico<\/strong> a los enlaces que se dejan en los post y a los mismos post potenciaremos un mejor ranking que desplace el resultado o resultados negativos<\/strong>.<\/p> \u00a0<\/p> [\/et_pb_text][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"]<\/p> Respecto a herramientas no me quiero pronunciar, ya que todos los que trabajamos en este \u00e1mbito conocemos cu\u00e1les son las m\u00e1s usadas. S\u00ed me gustar\u00eda decir que respecto a su funcionamiento y funcionalidades tenemos que probarlas por nosotros mismos, ya que todas tienen sus embajadores que suelen ser referentes en este sector pero, en verdad, no es m\u00e1s que una venta, por lo que la decisi\u00f3n y valoraci\u00f3n de su funcionamiento no puede provenir de terceras personas.<\/p> Adem\u00e1s, no se puede usar una solo<\/strong> porque lo interesante es cruzar datos e interpretar cu\u00e1les dan mejor resultado<\/strong> por unas u otras funcionalidades.<\/p> En cuanto a extensiones<\/strong> me gustan mucho seominion<\/strong>, tag assistant<\/strong>, web developer<\/strong> y una que sirve para administrarlas todas: administrador de extensi\u00f3n de un clic<\/strong>.<\/p> \u00a0<\/p> [\/et_pb_text][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"]<\/p> Las t\u00e9cnicas oscuras est\u00e1n muy bien para seg\u00fan qu\u00e9 acciones<\/strong> y se deben emplear m\u00e1s o menos intensamente seg\u00fan qu\u00e9 objetivo quieras obtener y a qu\u00e9 labores vayan dirigidas. Si, por ejemplo, hay un inter\u00e9s en posicionar algo r\u00e1pidamente sin importar que en un tiempo se corra el riesgo de ca\u00edda<\/strong> se har\u00e1 de manera m\u00e1s intensa; si quieres usarlo en una web de un cliente se har\u00e1 de manera mucho m\u00e1s sutil y midiendo bien el objetivo que se quiere lograr.<\/p> Nunca he visto mal el uso de t\u00e9cnicas black siempre que se empleen en conseguir llevar a cabo ciertas acciones<\/strong>; s\u00ed que me parece mal usarlas para fastidiar a otros.<\/p> \u00a0<\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-118313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/posts\/118313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/comments?post=118313"}],"version-history":[{"count":6,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/posts\/118313\/revisions"}],"predecessor-version":[{"id":118362,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/posts\/118313\/revisions\/118362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/media\/118306"}],"wp:attachment":[{"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/media?parent=118313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/categories?post=118313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/tags?post=118313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}When and why did you decided to became a SEO Captain?<\/h2>\n
In addition to mastering SEO, you are also an expert in Google Ads, what difference is there when it comes to working on paid and organic positioning?<\/h2>\n
<\/strong><\/p>\nWhat Google Ads functionalities do you like the most?<\/h2>\n
In your opinion, can we only use paid media and obtain good result?<\/h2>\n
Do you think people really understand how paid positioning works?<\/h2>\n
Another great SEO strategy is link building, could you explain how it works?<\/h2>\n
What do we have to keep in mind to develop a good link building strategy?<\/h2>\n
In an online reputation strategy, can a link strategy be applied?<\/h2>\n
What are your favorite tools and extensions?<\/h2>\n
Finally, what do you think of black hat techniques?<\/h2>\n
\u00bfCu\u00e1ndo y por qu\u00e9 decidiste convertirte en un \u201cCapit\u00e1n SEO\u201d?<\/h2>
Adem\u00e1s de dominar el SEO tambi\u00e9n eres un experto en Google Ads, \u00bfqu\u00e9 diferencia hay a la hora de trabajar el posicionamiento de pago y el org\u00e1nico?<\/h2>
\u00bfCu\u00e1les son las funcionalidades de Google Ads que m\u00e1s te gustan?<\/h2>
En tu opini\u00f3n, \u00bfpuede trabajarse solo el posicionamiento de pago y obtener buenos resultados?<\/h2>
\u00bfCrees que la gente realmente comprende c\u00f3mo funciona el posicionamiento de pago?<\/h2>
Otra gran estrategia de SEO es el linkbuilding, \u00bfpodr\u00edas explicarnos c\u00f3mo funciona?<\/h2>
\u00bfQu\u00e9 tenemos que tener en cuenta para trabajar una buena estrategia de linkbuilding?<\/h2>
En una estrategia de reputaci\u00f3n on line, \u00bfse puede aplicar una estrategia de enlaces?<\/h2>
\u00bfCu\u00e1les son tus herramientas y extensiones favoritas?<\/h2>
Por \u00faltimo, \u00bfqu\u00e9 opinas de las t\u00e9cnicas black hat?<\/h2>