{"id":118282,"date":"2020-08-18T08:45:25","date_gmt":"2020-08-18T08:45:25","guid":{"rendered":"https:\/\/www.indexandomarketing.com\/?p=118282\/"},"modified":"2021-02-01T10:59:13","modified_gmt":"2021-02-01T10:59:13","slug":"fernando-ferreiro","status":"publish","type":"post","link":"https:\/\/www.indexandomarketing.com\/en\/fernando-ferreiro\/","title":{"rendered":"Fernando Ferreiro"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#80c9e6″ custom_padding=”54px|0px|100px|0px|false|false” top_divider_style=”asymmetric4″ top_divider_color=”#710067″ top_divider_height=”250px” top_divider_flip=”horizontal”][et_pb_row _builder_version=”3.25″ max_width=”80%” use_custom_width=”on” width_unit=”off”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.22″ top_divider_style=”asymmetric4″ top_divider_color=”#80c9e6″][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#ffffff” custom_padding=”110px|0px|54px|0px|false|false”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”3.25″ max_width=”80%” use_custom_width=”on” width_unit=”off”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.indexandomarketing.com\/wp-content\/uploads\/2020\/11\/fernando-ferreiro-mini.jpg” alt=”Fernando Ferreiro” title_text=”Fernando Ferreiro” align=”right” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.5″ custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px” hover_enabled=”0″ border_radii=”|50%||50%|” border_color_top=”#80c9e6″ border_color_right=”#710067″ border_color_left=”#ba007e” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_post_title meta=”off” featured_image=”off” text_color=”light” admin_label=”TITULO POST” _builder_version=”3.11.1″ title_font=”|||on|||||” title_text_align=”left” title_text_color=”#710067″ title_font_size=”42px” text_orientation=”center”][\/et_pb_post_title][et_pb_text admin_label=”INTRO” _builder_version=”4.6.5″ text_font=”||||||||” text_text_color=”#666666″ text_font_size=”24px” custom_margin=”0%|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n

Fernando Ferreiro<\/strong> is @profesordeseo and\u00a0one of thefounders of<\/strong> Indexando Marketing<\/strong>.<\/p>\n

Together with Alberto Flores<\/strong>, the other half of this international marketing company, and the rest of the professionals of the Indexando Marketing team<\/strong>, they plan and execute SEO and data-driven marketing strategies to help companies of all sizes and sectors<\/strong> achieve the best results in Google.<\/p>\n

We spoke with Fernando about his career in the world of SEO and as a teacher<\/strong>, the organic positioning keys<\/strong> and how we work<\/strong> in our international marketing agency.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ prev_background_color=”#ffffff” _builder_version=”3.22″ background_color=”rgba(204,204,204,0.5)” parallax=”on” parallax_method=”off” custom_padding=”163px|0px|100px|0px|false|false” top_divider_style=”asymmetric2″ top_divider_flip=”vertical” bottom_divider_style=”asymmetric4″ bottom_divider_color=”#ffffff” bottom_divider_flip=”horizontal”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”3.25″ max_width=”80%” use_custom_width=”on” width_unit=”off”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n

What was the first thing that caught your eye about SEO? Why did you decide to start in this world?<\/h2>\n

When I started working, I really didn’t know that what I was doing was called SEO<\/strong>, I just knew that creating a website for a client that no one would visit made no sense. One day a classmate told me that what he did was called SEO and that’s how it all started.<\/p>\n

I have always liked dynamic works, in SEO you never know what you are going to do or how you are going to do it tomorrow<\/strong> and that is what made me choose SEO among all marketing strategies.<\/p>\n

 <\/p>\n

[\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n

In addition to working as SEO we know that one of your great passions is teaching, what do you like the most about being @profesordeseo?<\/h2>\n

It allows me to be in environments with people of different ages and with different concerns<\/strong>, which makes me think about different perspectives and I love that. On the other hand, I really enjoy being able to help other people<\/strong> to get to know something as exciting an so challenging.<\/p>\n

 <\/p>\n

[\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n

In your opinion, what are the keys to be a good SEO expert?<\/h2>\n
    \n
  • Patience and impatience<\/strong>: Patience because the changes that are made usually don’t have an immediate effect and impatience understood as an eager to learn. Since, as everything changes, you cannot stop consuming information.<\/li>\n
  • Analysis<\/strong>: I have always thought that the phrase “less is more” is the key of marketing. Having an analytical mind and be capable of undestanding data is a very important factor in an SEO journey.<\/li>\n
  • Tools<\/strong>: Without effective tools it is very difficult to make good decisions. I know they have a high monthly cost but, just as there is no electrician without a good screwdriver, there can be no SEO without good tools.<\/li>\n<\/ul>\n

     <\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n

    Should any business invest in SEO? Is SEO for everyone?<\/h2>\n

    Absolutely, all the companies<\/strong>, no matter how small they are,\u00a0should invest in SEO<\/strong>. At least to make their web perfect for Google.<\/p>\n

    The problem is in these companies that have a small benefit per sale<\/strong>, that means that they have to make a lot of sales a lot to have the money necessary to develop a good marketing strategy. In such cases I always recomend mixed marketing strategies that combine SEO and Google Ads<\/strong>.<\/p>\n

     <\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_testimonial author=”Fernando Ferreiro” quote_icon_color=”#ba007e” _builder_version=”4.6.5″ body_font=”||on||||||” body_text_color=”#ba007e” body_font_size=”22px”]”When I started working, I really didn’t know that what I was doing was called SEO, I just knew that creating a website for a client that no one would visit made no sense.”[\/et_pb_testimonial][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n

    How do you start a new project?<\/h2>\n

    The start point is always an audit<\/strong>, so the client would be able to see what can be achieved<\/strong> and, most important, what the real cost of the project will be<\/strong> so there are no surprises along the way.<\/p>\n

    If the proyect is new<\/strong> I always try to imagine\u00a0where can it go and what will be the benfits<\/strong> for the clients. Meanwhile, if it is an\u00a0active project\u00a0<\/strong>I analyze the room for improvement and how to achieve it<\/strong> with the least possible effort.<\/p>\n

     <\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n

    What can a business expect when hiring a SEO expert? What would be realistic expectations?<\/h2>\n

    The only thing that can and should be expected is a\u00a0continued growth both in visibility and sales<\/strong> month by month. If that doesn’t happen there is something wrong in the project.<\/p>\n

     <\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n

    We know that when planning an SEO strategy each sector has its peculiarities, is there a sector for which you have a predilection? Why?<\/h2>\n

    There are two sectors that have me fell in love more that any others, because they have nothing to do with other ways of doing my work:<\/p>\n

      \n
    • Legal sector<\/strong>: It is very interesting in every way and you can learn day by day by seeing how everything is changing, both for Google and with the perception that users have of the sector. A few years ago, no one would think of hiring a lawyer for any issue, now we are no longer afraid and seeing this evolution is incredible.<\/li>\n
    • Medical sector<\/strong>: If I’m honest, it is one of the sectors that I respect the most because the information always has to be very precise; not only in what is said, but also in how it should be transmitted so that the user can be able to understand it.<\/li>\n<\/ul>\n

       <\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n

      What are the main obstacles that a SEO can encounter when developing his or her work?<\/h2>\n

      Programmers who do not know how to do their job, clients who do not give importance to the server, boards of directors who only understand a % growth, lack of communication with large multinationals, marketing managers who do not understand analytics… There are many obstacles in the way , but none that can’t be beat.<\/strong><\/p>\n

       [\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n

      We know that SEOs do not work alone, what supports are necessary for the strategy to be successful?<\/h2>\n

      Another nice thing about SEO is that it is a completely vertical job where you have to work with a lot of profiles, since servers, programming, design, usability, content, linkbuilder, Google Ads, Social Media, inbound, data analysts… Until shareholders or clients.<\/p>\n

      Actually when you work in SEO you do it coordinating your work with many people<\/strong> and both decision-making and coordination are key for everything to work well.<\/p>\n

       <\/p>\n

      [\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n

      Can you recommend us some reading to learn more about SEO?<\/h2>\n
        \n
      • Twitter<\/strong> is a great source of information to keep you updated<\/strong>.<\/li>\n
      • LinkedIn<\/strong> is really important to\u00a0be in touch with other people<\/strong> of this sector.<\/li>\n
      • Google’s General Guidelines<\/strong> to be up to date with the things that\u00a0 Google says and not says.<\/strong><\/li>\n
      • And my favourite book<\/strong> not only about SEO, I apply it to almost everything I do in life, “The Art of War”<\/strong>.<\/li>\n<\/ul>\n

         <\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

        We spoke with Fernando Ferreiro about his career in the SEO world and as a teacher, the keys to organic positioning and how we work in our international marketing agency.<\/p>\n","protected":false},"author":9,"featured_media":118299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

        [et_pb_section fb_built=\"1\" _builder_version=\"3.22\" background_color=\"#80c9e6\" custom_padding=\"54px|0px|100px|0px|false|false\" top_divider_style=\"asymmetric4\" top_divider_color=\"#710067\" top_divider_height=\"250px\" top_divider_flip=\"horizontal\"][et_pb_row _builder_version=\"3.25\" max_width=\"80%\" use_custom_width=\"on\" width_unit=\"off\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" fullwidth=\"on\" _builder_version=\"3.22\" top_divider_style=\"asymmetric4\" top_divider_color=\"#80c9e6\"][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"3.22\" background_color=\"#ffffff\" custom_padding=\"110px|0px|54px|0px|false|false\"][et_pb_row column_structure=\"1_3,2_3\" _builder_version=\"3.25\" max_width=\"80%\" use_custom_width=\"on\" width_unit=\"off\"][et_pb_column type=\"1_3\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_image src=\"https:\/\/www.indexandomarketing.com\/wp-content\/uploads\/2020\/11\/Nacho-Benavides.jpg\" alt=\"Nacho Benavides\" title_text=\"Nacho Benavides\" align=\"right\" force_fullwidth=\"on\" align_tablet=\"center\" align_phone=\"\" align_last_edited=\"on|desktop\" _builder_version=\"4.6.5\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\" border_radii=\"|50%||50%|\" border_color_top=\"#80c9e6\" border_color_right=\"#710067\" border_color_left=\"#ba007e\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"2_3\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_post_title meta=\"off\" featured_image=\"off\" text_color=\"light\" admin_label=\"TITULO POST\" _builder_version=\"3.11.1\" title_font=\"|||on|||||\" title_text_align=\"left\" title_text_color=\"#710067\" title_font_size=\"42px\" text_orientation=\"center\"][\/et_pb_post_title][et_pb_text admin_label=\"INTRO\" _builder_version=\"3.27.4\" text_font=\"||||||||\" text_text_color=\"#666666\" text_font_size=\"24px\" custom_margin=\"0%|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"]<\/p>

        Fernando Ferreiro<\/strong> es @profesordeseo y uno de los fundadores de Indexando Marketing<\/strong>.<\/p>

        Junto con Alberto Flores<\/strong>, la otra mitad de esta empresa de marketing internacional, y el resto de profesionales del equipo<\/strong> de Indexando Marketing planean y ejecutan estrategias de SEO y marketing<\/strong> basadas en datos para ayudar a empresas de todos los tama\u00f1os y sectores<\/strong> a lograr los mejores resultados en Google.<\/p>

        Hablamos con Fernando sobre su trayectoria en el mundo del SEO y como docente<\/strong>,\u00a0 las claves del posicionamiento org\u00e1nico<\/strong> y c\u00f3mo trabajamos en nuestra agencia<\/strong> de marketing internacional.<\/p>

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" prev_background_color=\"#ffffff\" _builder_version=\"3.22\" background_color=\"rgba(204,204,204,0.5)\" parallax=\"on\" parallax_method=\"off\" custom_padding=\"163px|0px|100px|0px|false|false\" top_divider_style=\"asymmetric2\" top_divider_flip=\"vertical\" bottom_divider_style=\"asymmetric4\" bottom_divider_color=\"#ffffff\" bottom_divider_flip=\"horizontal\"][et_pb_row column_structure=\"1_3,1_3,1_3\" _builder_version=\"3.25\" max_width=\"80%\" use_custom_width=\"on\" width_unit=\"off\"][et_pb_column type=\"1_3\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"]<\/p>

        \u00bfQu\u00e9 fue lo primero que te llam\u00f3 la atenci\u00f3n del SEO? \u00bfPor qu\u00e9 decidiste empezar en este mundo?<\/h2>

        Realmente cuando empec\u00e9<\/strong> a trabajar no sab\u00eda que lo que estaba haciendo era SEO<\/strong>, solo sab\u00eda que hacer una web para que un cliente que nadie visitara no ten\u00eda ning\u00fan sentido. Un d\u00eda un compa\u00f1ero de clase me coment\u00f3 que lo que hac\u00eda se llamaba SEO y as\u00ed empez\u00f3 todo.<\/p>

        Siempre me han gustado los trabajos con grandes din\u00e1micas, en SEO no sabes nunca qu\u00e9 vas a hacer o c\u00f3mo lo vas a hacer ma\u00f1ana<\/strong> y eso es lo que hizo que me decantara entre todas las estrategias de marketing por el SEO.<\/p>

        \u00a0<\/p>

        [\/et_pb_text][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"]<\/p>

        Adem\u00e1s de trabajar como SEO sabemos que una de tus grandes pasiones es la docencia, \u00bfqu\u00e9 es lo que m\u00e1s te gusta de ser @profesordeseo?<\/h2>

        Me permite estar en entornos con personas de diferentes edades e inquietudes<\/strong>, lo que hace que me plantee cosas diferentes y eso me encanta. Por otro lado, disfruto much\u00edsimo pudiendo ayudar a otras personas<\/strong> a conocer algo tan apasionante como desafiante.<\/p>

        \u00a0<\/p>

        [\/et_pb_text][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"]<\/p>

        En tu opini\u00f3n, \u00bfcu\u00e1les son las claves para ser un buen experto SEO?<\/h2>
        • Paciencia e impaciencia<\/strong>: Paciencia porque los cambios que se realizan no suelen ser inmediatos e impaciencia de conocimiento. Ya que, como todo cambia, no puedes dejar de consumir informaci\u00f3n.<\/li>
        • An\u00e1lisis<\/strong>: Siempre he pensado que la frase de \u201cmenos es m\u00e1s\u201d es la clave del marketing. Tener una capacidad de an\u00e1lisis y entender y comprender los datos es un factor important\u00edsimo en una trayectoria SEO.<\/li>
        • Herramientas<\/strong>: Sin herramientas eficaces es muy dif\u00edcil tomar buenas decisiones. S\u00e9 que tienen un alto coste mensual pero, al igual que no hay un electricista sin un buen destornillador, no puede haber un SEO sin buenas herramientas.<\/li><\/ul>

          \u00a0<\/p>

          [\/et_pb_text][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"]<\/p>

          \u00bfCualquier empresa debe invertir en SEO? \u00bfEl SEO para todos?<\/h2>

          Desde luego que todas las empresas<\/strong>, por muy peque\u00f1as que sean, deben de invertir en SEO<\/strong>. Aunque sea para dejar su web perfecta para Google.<\/p>

          El problema est\u00e1 en aquellas empresas que tienen un bajo beneficio por venta de producto<\/strong>, lo que hace que tengan que vender much\u00edsimo para poder hacer una buena estrategia de marketing. En estos casos siempre recomiendo estrategias de marketing combinadas entre SEO y Google Ads<\/strong>.<\/p>

          \u00a0<\/p>

          [\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_testimonial author=\"Fernando Ferreiro\" quote_icon_color=\"#ba007e\" _builder_version=\"4.6.5\" body_font=\"||on||||||\" body_text_color=\"#ba007e\" body_font_size=\"22px\"]\"Cuando empec\u00e9 a trabajar no sab\u00eda que lo que estaba haciendo era SEO, solo sab\u00eda que hacer una web para que un cliente que nadie visitara no ten\u00eda ning\u00fan sentido\".[\/et_pb_testimonial][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"]<\/p>

          \u00bfC\u00f3mo plantas cara a un nuevo proyecto?<\/h2>

          Lo primero siempre es una auditor\u00eda<\/strong>, para que el cliente pueda ver hasta d\u00f3nde puede llegar<\/strong> y, sobre todo, cu\u00e1les ser\u00edan los costes reales del proyecto<\/strong> para que no haya sorpresas por el camino.<\/p>

          Si es un proyecto nuevo<\/strong> intento imaginar d\u00f3nde puede llegar y cuales ser\u00edan los beneficios<\/strong> para el cliente y si es un proyecto activo<\/strong> analizo el margen de mejora y como llevarlo a cabo<\/strong> con el mejor esfuerzo posible.<\/p>

          \u00a0<\/p>

          [\/et_pb_text][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"]<\/p>

          \u00bfQu\u00e9 puede esperar una empresa cuando contrata a un experto SEO? \u00bfCu\u00e1les ser\u00edan unas expectativas realistas?<\/h2>

          Lo \u00fanico que se puede y debe de esperar es un crecimiento constante tanto de visibilidad como de ventas<\/strong> de forma mensual. Si eso no ocurre es que algo va mal en el proyecto.\u00a0<\/p>

          \u00a0<\/p>

          [\/et_pb_text][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"]<\/p>

          Sabemos que a la hora de planear una estrategia SEO cada sector tiene sus peculiaridades y forma de trabajar, \u00bfhay alg\u00fan sector por el que tengas predilecci\u00f3n? \u00bfPor qu\u00e9?<\/h2>

          Hay dos sectores que siempre me han enamorado sobre los dem\u00e1s, ya que no tienen nada que ver con cualquier otra forma de hacer mi trabajo.<\/p>

          • Sector legal<\/strong>: Es muy interesante en todos los sentidos y puedes aprender d\u00eda a d\u00eda viendo c\u00f3mo todo va cambiando, tanto en Google como en la percepci\u00f3n que tienen los usuarios. Hace unos a\u00f1os a nadie se le ocurrir\u00eda contratar a un abogado para cualquier tema, ahora ya no tenemos miedo y ver dicha evoluci\u00f3n es incre\u00edble.<\/li>
          • Sector m\u00e9dico<\/strong>: Si os soy sincero, es de los sectores que m\u00e1s respeto me dan debido a que la informaci\u00f3n siempre tiene que ser muy precisa; ya no solo en lo que se dice, tambi\u00e9n en c\u00f3mo se debe transmitir para que el usuario lo entienda.<\/li><\/ul>

            \u00a0<\/p>

            [\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"]<\/p>

            \u00bfCu\u00e1les son los principales obst\u00e1culos que puede encontrarse un SEO a la hora de desarrollar su trabajo?<\/h2>

            Programadores que no saben hacer su trabajo, clientes que no le dan importancia al servidor, juntas directivas que solo entienden de un % de crecimiento, falta de comunicaci\u00f3n con grandes multinacionales, jefes de marketing que no entienden de anal\u00edtica \u2026 Hay muchos obst\u00e1culos en el camino, pero ninguno que no se pueda superar<\/strong>.\u00a0<\/p>

            [\/et_pb_text][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"]<\/p>

            Sabemos que los SEO no trabajan en solitario, \u00bfqu\u00e9 apoyos son necesarios para que la estrategia tenga \u00e9xito?<\/h2>

            Otra cosa bonita del SEO es que es un trabajo completamente vertical donde tienes que trabajar con todos los perfiles, ya que tocamos desde servidores, programaci\u00f3n, dise\u00f1o, usabilidad, contenidos, linkbuilder, Google Ads, Social Media, inbound, analistas de datos\u2026 Hasta juntas de accionistas o clientes.<\/p>

            Realmente cuando trabajas en SEO lo haces coordin\u00e1ndote con much\u00edsimas personas<\/strong> y tanto la toma de decisiones como la coordinaci\u00f3n son claves para que todo funcione bien.<\/p>

            \u00a0<\/p>

            [\/et_pb_text][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"]<\/p>

            \u00bfPuedes recomendarnos alguna lectura para aprender m\u00e1s sobre SEO?<\/h2>
            • Twitter<\/strong> es una fuente buen\u00edsima de informaci\u00f3n para estar actualizado<\/strong>.<\/li>
            • LinkedIn<\/strong> es clave para estar en contacto con otras personas<\/strong> del sector.<\/li>
            • Las General Guidelines<\/strong> para estar al d\u00eda de las cosas que dice y no dice Google<\/strong>.<\/li>
            • Y mi libro favorito<\/strong> no solo en SEO, lo aplico a casi todo lo que hago en la vida, \"El arte de la guerra\"<\/strong>.<\/li><\/ul>

              \u00a0<\/p>

              [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-118282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/posts\/118282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/comments?post=118282"}],"version-history":[{"count":10,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/posts\/118282\/revisions"}],"predecessor-version":[{"id":118326,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/posts\/118282\/revisions\/118326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/media\/118299"}],"wp:attachment":[{"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/media?parent=118282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/categories?post=118282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/tags?post=118282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}