[et_pb_section bb_built=”1″ _builder_version=”3.22″ background_color=”#80c9e6″ custom_padding=”54px|0px|100px|0px|false|false” top_divider_style=”asymmetric4″ top_divider_color=”#710067″ top_divider_height=”250px” top_divider_flip=”horizontal” next_background_color=”#ffffff”][et_pb_row _builder_version=”3.25″ max_width=”80%” use_custom_width=”on” width_unit=”off”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”on” _builder_version=”3.22″ top_divider_style=”asymmetric4″ top_divider_color=”#80c9e6″ prev_background_color=”#80c9e6″ next_background_color=”#000000″][\/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.22″ background_color=”#ffffff” custom_padding=”110px|0px|54px|0px|false|false” prev_background_color=”#000000″ next_background_color=”rgba(204,204,204,0.5)”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”3.25″ max_width=”80%” use_custom_width=”on” width_unit=”off”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.indexandomarketing.com\/wp-content\/uploads\/2020\/11\/Nacho-Benavides.jpg” alt=”Nacho Benavides” title_text=”Nacho Benavides” align=”right” force_fullwidth=”on” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.6.5″ custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px” border_radii=”|50%||50%|” border_color_top=”#80c9e6″ border_color_right=”#710067″ border_color_left=”#ba007e”]<\/p>\n
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[\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_post_title admin_label=”TITULO POST” meta=”off” featured_image=”off” text_color=”light” _builder_version=”3.11.1″ title_font=”|||on|||||” title_text_align=”left” title_text_color=”#710067″ title_font_size=”42px” text_orientation=”center”]<\/p>\n
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[\/et_pb_post_title][et_pb_text admin_label=”INTRO” _builder_version=”4.6.5″ text_font=”||||||||” text_text_color=”#666666″ text_font_size=”24px” custom_margin=”0%|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n
Today we talk with\u00a0Nacho Benavides<\/strong>, ecommerce specialist and especialy in how to apply\u00a0E-A-T parameters<\/strong> to get the most out of any online store.<\/p>\n Nacho took interest in SEO at first for his own necessity<\/strong>, he needed more clients for his own ecommerce. From that moment he hasn’t stop learning, focusing on<\/strong> -as he called it- “reading between lines”<\/strong> all the information given by Google.<\/p>\n We have Nacho’s experience and knowledge to learn more about E-A-T<\/strong>, stopping to comment on the key points of each of these parameters<\/strong> (Experience, Authority and Reliability). We also talked about the importance of content<\/strong>, how to detect who are good authors<\/strong> and about Nacho’s personal experience in the ecommerce world<\/strong>.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ prev_background_color=”#ffffff” _builder_version=”3.22″ background_color=”rgba(204,204,204,0.5)” parallax=”on” parallax_method=”off” custom_padding=”163px|0px|100px|0px|false|false” top_divider_style=”asymmetric2″ top_divider_flip=”vertical” bottom_divider_style=”asymmetric4″ bottom_divider_color=”#ffffff” bottom_divider_flip=”horizontal”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”3.25″ max_width=”80%” use_custom_width=”on” width_unit=”off”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n One of my first projects was\u00a0building an ecommerce<\/strong> to sell contacts to my acquaintances.<\/p>\n When\u00a0I realised that it doesn’t have enought benefits<\/strong> so I would be able to quit my current job (I worked delivering pizzas),\u00a0I started thinking on ways to attract customers to my online shop<\/strong> so I could sell more.<\/p>\n In the process of improving my ecommerce, I began to train myself in web positioning until today.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n I decided to start SeoBlinders on October of 2018<\/strong> with Sara Arellano after I sold my share of a company dedicated to online shop creation.<\/p>\n That company was one that worked with international ecommerces of 5 countries and had a 100 people team.<\/p>\n So,\u00a0why did I decided to found SeoBlinders\u00a0<\/strong>if such company worked so well?<\/em><\/p>\n Because I wanted to continue growing professionally with a well-organized team that will support large-scale projects.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n We are a SEO “agency”. I had worked with companies such as Webpositer or Ikaue and that had given me a lot of ideas about how I wanted my agency to be.<\/p>\n The agency model in which we feel confortable is one with\u00a0extreme implication<\/strong> in our clients projects, someting that has big risks.<\/p>\n Our model is that for each consultant we take 1 or 2 projects maximum<\/strong>, so we have a very small number of clients.<\/p>\n We just work with ecommerces and we only take one client per sector. Not only for our implication but for our clients exclusivity<\/strong>.<\/p>\n We are part of their team and\u00a0confiance is key<\/strong>. That’s why we have confidential and exclusivity agreements to work hand in hand.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n Yes, there are commont aspects,\u00a0the “keys are the keys”.<\/strong> But there are a great differents depending on the kind of pages<\/strong> we are working with.<\/p>\n In other words, the strategy, problems, opportunities\u2026 of an SEO campaign for an ecommerce have nothing to do with that of a forum. It changes radically!<\/p>\n Within types of websites, although we have touched practically all of them, we are clear that from experience, we can apport the greatest added value to ecommerces.<\/p>\n In addition to the type of page there is another great differential point in an SEO strategy, the sector<\/strong>.<\/p>\n Especially with the new changes in the algorithm and with the “arrival” of the E-A-T parameters, we are talking about two types of sectors: those called or not called Your Money or Your Life<\/strong>.<\/p>\n For example, an online pharmacy where they sell and give advice on health has to pass a much stricter filter at the E-A-T level<\/strong> than an ecommerce that sells hospitality spare parts.<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_testimonial author=”Nacho Benavides” quote_icon_color=”#ba007e” _builder_version=”4.6.5″ body_font=”||on||||||” body_text_color=”#ba007e” body_font_size=”22px”]<\/p>\n “An online pharmacy where they sell and give advice on health has to pass a much stricter filter at the E-A-T level than an ecommerce that sells hospitality spare parts.”.<\/p>\n [\/et_pb_testimonial][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n Absolutely NOT<\/strong>, people is not aware of the importance of contents.But you have to make a nuance with “what is the content”. We have to keep in mind that content is all the HTML on the web<\/strong>.<\/p>\n It does not have to be understood that the content is just the text or that the EAT is just authors signing the content.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n Great question. Keep in mind all the E-A-T letters<\/strong> in that selection of content creators.<\/p>\n In addition, it must be taken into account that Google is capable of creating author vectors of your own content even if there is no type of mark<\/strong> or author signature.<\/p>\n That said, if you decide that your strategy is suitable to associate authors with it, you have to select them very well thinking about<\/strong>:<\/p>\n All that and more are points to assess very well before associating with an author entity. Special care must be taken in sectors where the E-A-T filter to pass is high<\/strong>.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n You have to take into account the section in which you are<\/strong>, the type of website<\/strong> and the sector<\/strong>. What you can do in a “product page” has nothing to do with what you can do in a “blog post”.<\/p>\n Let’s take an example, my wife is lactose intolerant<\/strong>. Suppose I want to buy a multivitamin for her. If I enter on an online store where I can clearly see the intolerances<\/strong> of this product and if an “expert” author entity on the product told me with which other products can I combine it or be careful<\/strong> if I combine them, I would appreciate it very much<\/strong>.<\/p>\n It’s a lot like the in-store recommendation that the “expert” behind the counter might give you<\/strong>, right?<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n There are many techniques but, in general, we enter the field of branding and communication<\/strong>. We need that on the internet, this author entity is surrounded by content that demonstrates experience and reliability<\/strong> in the sector in which we want to work.<\/p>\n In addition, in some way, we will seek to facilitate the relationship of the author and the content with our site<\/strong> (links or mentions).<\/p>\n An author entity, sometimes it can be a person, but other times it can be the brand itself. You have to do well with an off page and on page content strategy<\/strong> to work on the reputation<\/strong> of your different author entities.<\/p>\n These are some quick wins you can work with<\/strong>:<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n Again there are many techniques, but I like to separate it into two groups:<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.22.2″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px” background_pattern_color=”rgba(0,0,0,0.2)” background_mask_color=”#ffffff” text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength=”text_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength=”link_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength=”header_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″]<\/p>\n Hahaha! Every time you publish in tweets, conferences or posts, you have to know very well how to “read between the lines.”<\/strong><\/p>\n To know how to “read between the lines” you have to try to understand the objectives of Google as a company<\/strong>. And to understand the objectives of Google as a company there is nothing like being at the foot of the canyon on a day-to-day basis and knowing \u201cwhere Google comes from\u201d.<\/strong><\/p>\n Everything is on the internet, patents, updates, posts, videos… You just have to dedicate an important part of your time researching the topic that interests you<\/strong> and if you are able to see the \u201cevolution\u201d of Google or other search engines depending on which topic, you will be able to intuit where the shots are going and many reasons for which you cannot find an explanation if you get stuck in the day to day.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.6.5″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n If you are able to read between the lines, I think that with the mere fact of studying the Quality Guidelines well and expanding information on what you are reading<\/strong> (especially researching a lot about which patents may be affecting what they explain in the guidelines), you have a brutal knowledge base<\/strong> to be able to apply it to an effective SEO strategy.<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" We spoke with Nacho Benavides, specialist in ecommerce and especially in how to apply the E-A-T parameters to get the most out of any online store.<\/p>\n","protected":false},"author":9,"featured_media":118253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" _builder_version=\"3.22\" background_color=\"#80c9e6\" custom_padding=\"54px|0px|100px|0px|false|false\" top_divider_style=\"asymmetric4\" top_divider_color=\"#710067\" top_divider_height=\"250px\" top_divider_flip=\"horizontal\"][et_pb_row _builder_version=\"3.25\" max_width=\"80%\" use_custom_width=\"on\" width_unit=\"off\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" fullwidth=\"on\" _builder_version=\"3.22\" top_divider_style=\"asymmetric4\" top_divider_color=\"#80c9e6\"][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"3.22\" background_color=\"#ffffff\" custom_padding=\"110px|0px|54px|0px|false|false\"][et_pb_row column_structure=\"1_3,2_3\" _builder_version=\"3.25\" max_width=\"80%\" use_custom_width=\"on\" width_unit=\"off\"][et_pb_column type=\"1_3\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_image src=\"https:\/\/www.indexandomarketing.com\/wp-content\/uploads\/2020\/11\/Nacho-Benavides.jpg\" alt=\"Nacho Benavides\" title_text=\"Nacho Benavides\" align=\"right\" force_fullwidth=\"on\" align_tablet=\"center\" align_phone=\"\" align_last_edited=\"on|desktop\" _builder_version=\"4.6.5\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\" border_radii=\"|50%||50%|\" border_color_top=\"#80c9e6\" border_color_right=\"#710067\" border_color_left=\"#ba007e\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"2_3\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_post_title meta=\"off\" featured_image=\"off\" text_color=\"light\" admin_label=\"TITULO POST\" _builder_version=\"3.11.1\" title_font=\"|||on|||||\" title_text_align=\"left\" title_text_color=\"#710067\" title_font_size=\"42px\" text_orientation=\"center\"][\/et_pb_post_title][et_pb_text admin_label=\"INTRO\" _builder_version=\"3.27.4\" text_font=\"||||||||\" text_text_color=\"#666666\" text_font_size=\"24px\" custom_margin=\"0%|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"] Hablamos con Nacho Benavides<\/strong>, especialista en ecommerce y especialmente en c\u00f3mo aplicar los par\u00e1metros E-A-T<\/strong> para sacar el m\u00e1ximo rendimiento a cualquier tienda online.<\/p>\r\n Nacho empez\u00f3 a interesarse en el SEO por pura necesidad<\/strong>, plante\u00e1ndose c\u00f3mo lograr m\u00e1s clientes para su propio ecommerce. A partir de ese momento no ha dejado de aprender, centr\u00e1ndose especialmente<\/strong> -como \u00e9l mismo nos cuenta- en \"leer entre l\u00edneas\"<\/strong> todo la informaci\u00f3n que nos brinda Google.<\/p>\r\n Contamos con la experiencia y los conocimientos de Nacho para aprender m\u00e1s sobre E-A-T<\/strong>, par\u00e1ndonos a comentar los puntos clave de cada uno de estos par\u00e1metros<\/strong> (Experiencia, Autoridad y Fiabilidad). Hablamos tambi\u00e9n sobre la importancia de los contenidos<\/strong>, c\u00f3mo detectar qui\u00e9nes son buenos autores<\/strong> y sobre la experiencia personal de Nacho<\/strong> en el mundo ecommerce.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" prev_background_color=\"#ffffff\" _builder_version=\"3.22\" background_color=\"rgba(204,204,204,0.5)\" parallax=\"on\" parallax_method=\"off\" custom_padding=\"163px|0px|100px|0px|false|false\" top_divider_style=\"asymmetric2\" top_divider_flip=\"vertical\" bottom_divider_style=\"asymmetric4\" bottom_divider_color=\"#ffffff\" bottom_divider_flip=\"horizontal\"][et_pb_row column_structure=\"1_3,1_3,1_3\" _builder_version=\"3.25\" max_width=\"80%\" use_custom_width=\"on\" width_unit=\"off\"][et_pb_column type=\"1_3\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"] Uno de los primeros proyectos que hice fue montar un ecommerce<\/strong> de lentillas para vender a mis conocidos.<\/p>\r\n Cuando vi que el proyecto no ten\u00eda la rentabilidad suficiente<\/strong> para poder dejar mi trabajo (era repartidor de pizza), empec\u00e9 a preocuparme por c\u00f3mo hacer que clientes llegasen a mi tienda<\/strong> y as\u00ed poder vender m\u00e1s.<\/p>\r\n En el proceso de mejorar mi ecommerce empec\u00e9 a formarme en posicionamiento web hasta el d\u00eda de hoy.<\/p>\r\n \u00a0<\/p>[\/et_pb_text][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"] Decid\u00ed montar SeoBlinders en Octubre del 2018<\/strong> junto a Sara Arellano despu\u00e9s de vender mi participaci\u00f3n en una empresa en la que nos dedic\u00e1bamos a crear tiendas online.<\/p>\r\n En dicha empresa, habl\u00e1bamos de ecommerce internacionales en 5 pa\u00edses y con equipo de hasta 100 personas.<\/p>\r\n \u00bfPor qu\u00e9 fundar SeoBlinders<\/strong> si iba tan bien?<\/em><\/p>\r\n Para poder seguir creciendo profesionalmente<\/strong> con un equipo bien organizado que respaldara proyectos de grandes envergaduras.<\/p>\r\n \u00a0<\/p>[\/et_pb_text][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"] Somos una \u201cagencia\u201d de SEO. He pasado por otras agencias como Webpositer o Ikaue y eso me ha dado mucha proyecci\u00f3n sobre c\u00f3mo quer\u00eda que fuese mi agencia.<\/p>\r\n El modelo de agencia en el que nosotros nos hemos encontrado c\u00f3modos es con el de la implicaci\u00f3n extrema<\/strong> en los proyectos, lo que tiene sus grandes riesgos a nivel de negocio.<\/p>\r\n Nuestro modelo es que por cada consultor cogemos 1 o 2 proyectos m\u00e1ximo<\/strong>, por lo que contamos con un n\u00famero muy reducido de clientes.<\/p>\r\n \u00danicamente trabajamos ecommerces y nos cerramos a trabajar un s\u00f3lo cliente por sector. No s\u00f3lo por la implicaci\u00f3n de nuestros consultores sino tambi\u00e9n por la exclusividad de nuestros clientes<\/strong>.<\/p>\r\n Formamos parte de su equipo y en la confianza est\u00e1 la base<\/strong>. Por ello hacemos contratos confidenciales de exclusividad para trabajar mano a mano.<\/p>\r\n \u00a0<\/p>[\/et_pb_text][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"] S\u00ed que hay aspectos comunes, las \u201cbases son las bases\u201d<\/strong>. Pero hay una grand\u00edsima diferencia en funci\u00f3n del tipo de p\u00e1gina<\/strong> al que se le hace SEO.<\/p>\r\n Es decir, no tiene nada que ver la estrategia, problemas, oportunidades\u2026 de una campa\u00f1a de SEO para un ecommerce que el de un foro. \u00a1Cambia radicalmente!<\/p>\r\n Dentro de tipolog\u00edas de webs, aunque hemos tocado pr\u00e1cticamente todas, tenemos claro que por experiencia, nuestro valor a\u00f1adido est\u00e1 en el ecommerce.<\/p>\r\n Adem\u00e1s de la tipolog\u00eda de p\u00e1gina hay otro gran punto diferencial en una estrategia SEO, el sector<\/strong>.<\/p>\r\n Sobre todo con los nuevos cambios en el algoritmo y con la \u201cllegada\u201d del E-A-T, hablamos de dos tipos de sectores: los llamados o no como Your Money or Your Life<\/strong>.<\/p>\r\n Por ejemplo, una farmacia online donde vendan y den consejos sobre salud tiene que pasar un filtro mucho m\u00e1s estricto a nivel E-A-T<\/strong> que un ecommerce que te venda repuestos para hosteler\u00eda.<\/p>\r\n \u00a0<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_testimonial author=\"Nacho Benavides\" quote_icon_color=\"#ba007e\" _builder_version=\"4.6.5\" body_font=\"||on||||||\" body_text_color=\"#ba007e\" body_font_size=\"22px\"]\"Una farmacia online donde vendan y den consejos sobre salud tiene que pasar un filtro mucho m\u00e1s estricto a nivel E-A-T que un ecommerce que te venda repuestos para hosteler\u00eda\".[\/et_pb_testimonial][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"] Completamente NO<\/strong>, no se es consciente de la importancia del contenido. Pero hay que hacer un matiz con \u201cqu\u00e9 es el contenido\u201d. Hablamos de que contenido es todo el HTML de la web<\/strong>.<\/p>\r\n No se tiene que entender que el contenido es s\u00f3lo el texto o que el EAT es s\u00f3lo firmar los contenidos por autores.<\/p>\r\n \u00a0<\/p>[\/et_pb_text][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"] Muy buena pregunta. Hay que pensar en todas las letras del E-A-T en esa selecci\u00f3n de creadores<\/strong> del contenido.<\/p>\r\n Adem\u00e1s, hay que tener en cuenta que Google es capaz de crear vectores de autor de tus propios contenidos aunque no haya ning\u00fan tipo de marcado ni firma<\/strong> de autor.<\/p>\r\n Dicho esto, si decides que para tu estrategia es apto asociarle personas autoras, hay que seleccionarlas muy bien pensando en<\/strong>:<\/p>\r\n Todo eso y m\u00e1s son puntos a valorar muy bien antes de asociar seg\u00fan qu\u00e9 entidad autora a seg\u00fan qu\u00e9 contenido. Hay que tener especial cuidado en sectores donde el filtro E-A-T a pasar es alto<\/strong>.<\/p>\r\n \u00a0<\/p>[\/et_pb_text][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"] Hay que tener en cuenta la secci\u00f3n en la que te encuentras<\/strong>, la tipolog\u00eda de web<\/strong> y el sector<\/strong>. No tiene nada que ver lo que puedes hacer en una \u201cficha de producto\u201d que en un \u201cpost en el blog\u201d.<\/p>\r\n Pongamos un ejemplo, mi mujer es intolerante a la lactosa<\/strong>. Imagina que quiero comprarle un multivitam\u00ednico. Si entrase en una tienda en la que pueda ver claramente las intolerancias<\/strong> de este producto y si encima una entidad autora \u201cexperta\u201d sobre el producto me dijese con qu\u00e9 otros productos tengo que combinarlo o tener cuidado<\/strong> si los combino, lo apreciar\u00eda much\u00edsimo<\/strong>.<\/p>\r\n Se parece bastante a la recomendaci\u00f3n en tienda que te pueda dar el \u201cexperto\u201d detr\u00e1s del mostrador<\/strong>, \u00bfno?<\/p>\r\n \u00a0<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"] Hay much\u00edsimas t\u00e9cnicas pero, en general, entramos en terreno de branding y comunicaci\u00f3n<\/strong>. Necesitamos que en internet, esta entidad autora est\u00e9 rodeado de contenido que demuestre experiencia y fiabilidad<\/strong> en el sector en el que se quiera trabajar.<\/p>\r\n Adem\u00e1s, de alguna manera, buscaremos el facilitar esa relaci\u00f3n del autor y el contenido con nuestro site<\/strong> (enlaces o menciones).<\/p>\r\n Una entidad autora, a veces puede ser una persona, pero otras veces puede ser la propia marca. Hay que ver bien con una estrategia de contenidos off page y on page<\/strong> de trabajar la reputaci\u00f3n<\/strong> de tus distintas entidades autoras.<\/p>\r\n A modo de quick wins ultra generalizadas<\/strong>, puedes:<\/p>\r\n \u00a0<\/p>[\/et_pb_text][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"] De nuevo hay muchas t\u00e9cnicas, pero a m\u00ed me gusta separarlo en dos grupos:<\/p>\r\n \u00a0<\/p>[\/et_pb_text][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"] \u00a1Jajajajaja! Cada vez que publica en tweets, conferencias o posts, hay que saber muy bien \u201cleer entre l\u00edneas\u201d<\/strong>.<\/p>\r\n Para saber \u201cleer entre l\u00edneas\u201d tienes que intentar entender los objetivos de Google como empresa<\/strong>. Y para entender los objetivos de Google como empresa no hay nada como estar al pie del ca\u00f1\u00f3n en el d\u00eda a d\u00eda y saber \u201cde d\u00f3nde viene Google\u201d<\/strong>.<\/p>\r\n En internet est\u00e1 todo, patentes, updates, posts, v\u00eddeos\u2026 S\u00f3lo tienes que dedicar una parte importante de tu tiempo a investigar el tema que te interese<\/strong> y si eres capaz ver la \u201cevoluci\u00f3n\u201d de Google u otros buscadores en seg\u00fan qu\u00e9 tema, podr\u00e1s intuir por d\u00f3nde van los tiros y muchos porqu\u00e9s a los que no les encuentras explicaci\u00f3n s\u00ed te atascas en el d\u00eda a d\u00eda.<\/p>\r\n \u00a0<\/p>[\/et_pb_text][et_pb_text admin_label=\"PREGUNTA\" _builder_version=\"4.6.5\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"18px\" header_font=\"||||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#ba007e\" header_2_font_size=\"20px\" header_2_letter_spacing=\"-0.09px\" header_2_line_height=\"1.5em\" custom_margin=\"0px|0px|0px|0px\" custom_padding=\"0px|0px|0px|0px\"] Si eres capaz de leer entre l\u00edneas, creo que con el mero hecho de estudiarte bien las Quality Guidelines e ir ampliando informaci\u00f3n<\/strong> de lo que vas leyendo (sobre todo investigar mucho sobre qu\u00e9 patentes pueden estar afectando a eso que te explican en las guidelines), tienes una base de conocimiento brutal<\/strong> para poder aplicarlo a una estrategia de SEO efectiva.<\/p>\r\n \u00a0<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-118269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/posts\/118269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/comments?post=118269"}],"version-history":[{"count":9,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/posts\/118269\/revisions"}],"predecessor-version":[{"id":354361,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/posts\/118269\/revisions\/354361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/media\/118253"}],"wp:attachment":[{"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/media?parent=118269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/categories?post=118269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/tags?post=118269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}How did you first get interest in SEO?<\/h2>\n
You’ve worked as a freelance for years, when and why did you decided to start SeoBlinders<\/a>?<\/h2>\n
Something that has caught my attention when visiting your agency’s website is that you only work with one project in each sector, why?<\/h2>\n
You have worked with a multitude of sectors, from medical issues to reforms, news media, sex shops … Are there common aspects to all SEO strategies? How much does the sector for which we work influence the strategy approach?<\/h2>\n
We were very interested in your presentation on how to adapt your ecommerce to the new algorithm. In it, you put a lot of emphasis on the importance of the E-A-T. Do you think that in general terms you are aware of the true importance of contents?<\/h2>\n
Regarding the E-A-T, they talk about the experience of the content creators. In your opinion, what should a good web content creator be like? What characteristics should he or she have?<\/h2>\n
\n
A very controversial topic about content writers is the one related to authorship. What do you think, the texts should be signed by their creators?<\/h2>\n
Regarding authority, how can we reinforce the authority of content creators? And the brand?<\/h2>\n
\n
And finally, reliability. What does it consist of and how can we work on it?<\/h2>\n
\n
What do you think about John Mueller?<\/h2>\n
Finally, can you recommend us some reading to learn more about E-A-T?<\/h2>\n
\u00bfC\u00f3mo te interesaste por primera vez por el mundo del SEO?<\/h2>\r\n
Has trabajado como freelance durante a\u00f1os, \u00bfcu\u00e1ndo y por qu\u00e9 decidiste fundar SeoBlinders?<\/h2>\r\n
Algo que me ha llamado mucho la atenci\u00f3n al visitar la web de tu agencia es que solo trabaj\u00e1is con un proyecto de cada sector, \u00bfpor qu\u00e9?<\/h2>\r\n
Has trabajado con multitud de sectores, desde temas m\u00e9dicos hasta reformas, medios de noticias, sexshops\u2026 \u00bfHay aspectos comunes a todas las estrategias SEO? \u00bfCu\u00e1nto influye el sector para el que trabajamos en el planteamiento de la estrategia?<\/h2>\r\n
Nos interes\u00f3 much\u00edsimo tu presentaci\u00f3n sobre c\u00f3mo adaptar tu ecommerce al nuevo algoritmo<\/a>. En ella, haces mucho hincapi\u00e9 en la importancia del E-A-T. \u00bfCrees que en l\u00edneas generales se es consciente de la verdadera importancia de los contenidos?<\/h2>\r\n
Respecto al E-A-T, hablas sobre la experiencia de los creadores de contenido. En tu opini\u00f3n, \u00bfc\u00f3mo deber\u00eda ser un buen creador de contenido web? \u00bfQu\u00e9 caracter\u00edsticas deber\u00eda tener?<\/h2>\r\n
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Un tema bastante controvertido sobre los redactores de contenido es el relacionado con autor\u00eda. \u00bfT\u00fa qu\u00e9 opinas, los textos deber\u00edan de ir firmados por sus creadores?<\/h2>\r\n
Respecto a la autoridad, \u00bfc\u00f3mo podemos reforzar la autoridad de los creadores de contenido? \u00bfY de la marca?<\/h2>\r\n
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Y, por \u00faltimo, la fiabilidad. \u00bfEn qu\u00e9 consiste y c\u00f3mo podemos trabajarla?<\/h2>\r\n
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\u00bfQu\u00e9 opinas de John Mu<\/a>?<\/h2>\r\n
Para acabar, \u00bfpuedes recomendarnos alguna lectura para aprender m\u00e1s sobre E-A-T?<\/h2>\r\n