it is not enough to have professionals capable of operating or developing technologies or algorithms<\/strong>. In fact, the problem for companies is not there, usually found in how to apply it to real business uses.<\/p>\nOn the other hand, it also often appears when creating work forms and structures capable of making these business applications really occur continuously and recurrently in companies. In this sense, there are few companies that have made firm progress to possess these capabilities.<\/p>\n
<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_testimonial author=”Pablo Gonz\u00e1lez” quote_icon_color=”#ba007e” _builder_version=”3.11.1″ body_font=”||on||||||” body_text_color=”#ba007e” body_font_size=”22px”]”From my time at Deloitte, I can not help but have great words. When you work for the largest professional services company in the world, its power to add capabilities to solve and transform business models is evident from the start”.[\/et_pb_testimonial][et_pb_text admin_label=”PREGUNTA” _builder_version=”3.11.1″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n
Before working at Deloitte, you worked as a Transformation Digital & Customer Strategy partner at EY (Ernst & Young). How important is digital transformation for companies? How do Advanced Analytics and Artificial Intelligence coexist within the digital transformation of companies?<\/h2>\n
The companies have the ultimate purpose of generating income and profits for their shareholders. This leads them to a continuous search to improve their competitiveness and this seems complicated in a world where the margins are getting narrower and in which the barriers of competition are diluted while new competitors with different abilities enter.<\/p>\n
In this sense, one of the levers that most notoriety gives is that of digital transformation<\/strong>. This is enabling companies to capture value thanks to analytics and data. This is what makes any digital transformation plan a privileged position for the promotion of initiatives and analytical capabilities.<\/p>\n <\/p>\n
[\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”3.11.1″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n
In your opinion, what actions should we take to implement a digital transformation plan?<\/h2>\n
In my opinion, there are two issues to consider when talking about digital transformation and companies.<\/p>\n
The first is that it is an issue that is a business challenge and not a technological one<\/strong>. That’s why it’s the work of the entire company.<\/p>\nAnd second, it is very necessary that the leaders of the companies generate sensitivity on these issues and become aware<\/strong>. They should arrive and even receive training on what this is or what it is for. But, above all, what is not and why it does not work.<\/p>\nIt is important to avoid false expectations<\/strong> or blocking points that do not allow organizations to move forward, since it is necessary to understand that this is a long way.<\/p>\n <\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”PREGUNTA” _builder_version=”3.11.1″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n
What advice would you give us to take advantage of the data we collect as a company?<\/h2>\n
I think the first advice is to know what you want them for<\/strong>. Once the organizations have it clear and the whole team is aligned with a single objective, the idea would be to think big but act in small. Always in an agile and fast way.<\/p>\n <\/p>\n
[\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”3.11.1″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n
When we talk about the importance of concepts such as artificial intelligence, big data or digital transformation. Are they more relevant in certain sectors or should this adaptation be given in everything that surrounds us?<\/h2>\n
All sectors and industries are or will be disruptive due to digital transformation. Good for the new business models or for their new competitive skills. That is, new competitors may arise or current competitors may compete differently<\/strong>.<\/p>\nThe difference is in the speed of adoption of the industries. Either because the regulatory frameworks are more lax or because the existence of a margin accelerates the appetite of these new models. This means that sectors such as retail or retail are more advanced than the financial sector.<\/p>\n
<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”3.11.1″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n
Do you think that your experience as a Digital Transformation & Customer Strategy partner in EY has helped you to later perform your role as Deloitte Digital?<\/h2>\n
My entire professional caree<\/strong>r, from the beginning in BCG, has been marked by the use of analytics and data to help companies in the transfromation of their businesses<\/strong>. This has meant a continuous search and evolution of the fields of application of said analytics.<\/p>\nIn this sense, all the experience acquired in EY to apply these techniques to the field of marketing and business relationship models, allowed me to have a transversal vision of the business models of the companies.<\/p>\n
This has been a fact of high value for the different projects and solutions developed in Deloitte digital.<\/p>\n
<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Pablo Gonzalez Mu\u00f1oz is an expert in Analytics and Artificial Intelligence. He has specialized in this field thanks to his extensive professional experience, in which he highlights his last position as a partner of Advanced Analytics and Artificial Intelligence in Deloitte.<\/p>\n","protected":false},"author":9,"featured_media":117865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-117882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/posts\/117882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/comments?post=117882"}],"version-history":[{"count":3,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/posts\/117882\/revisions"}],"predecessor-version":[{"id":117887,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/posts\/117882\/revisions\/117887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/media\/117865"}],"wp:attachment":[{"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/media?parent=117882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/categories?post=117882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/tags?post=117882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}