[et_pb_section fb_built=”1″ _builder_version=”3.11.1″ background_color=”#80c9e6″ custom_padding=”54px|0px|100px|0px|false|false” top_divider_style=”asymmetric4″ top_divider_color=”#710067″ top_divider_height=”250px” top_divider_flip=”horizontal”][et_pb_row use_custom_width=”on” width_unit=”off” _builder_version=”3.11″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.11.1″ top_divider_style=”asymmetric4″ top_divider_color=”#80c9e6″][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.11″ background_color=”#ffffff” custom_padding=”110px|0px|54px|0px|false|false”][et_pb_row use_custom_width=”on” width_unit=”off” _builder_version=”3.11″][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/www.indexandomarketing.com\/wp-content\/uploads\/2018\/08\/marketing-para-escritores.jpg” align=”right” force_fullwidth=”on” _builder_version=”3.11.1″ border_radii=”|50%||50%|” border_width_all=”5px” border_style_all=”none” border_color_top=”#80c9e6″ border_color_right=”#710067″ border_color_left=”#ba007e” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_post_title meta=”off” featured_image=”off” text_color=”light” admin_label=”TITULO POST” _builder_version=”3.11.1″ title_font=”|||on|||||” title_text_align=”left” title_text_color=”#710067″ title_font_size=”42px” text_orientation=”center”][\/et_pb_post_title][et_pb_text admin_label=”INTRO” _builder_version=”3.11.1″ text_font=”||||||||” text_text_color=”#666666″ text_font_size=”24px” custom_margin=”0%|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n
Neus Arqu\u00e9s is an author and a digital analyst expert in marketing for writers<\/strong>. Their visibility is one of her main concerns. Because, as she use to say \u201cif they don\u2019t see you, the won\u2019t buy you\u201d. Arqu\u00e9s understands visibility as relevance, reaching a specific audience in the most efficient way. To achieve that goal she has developed several techniques that have filled the pages of her manuals \u201cMarketing para escritores\u201d<\/strong>, \u201cY t\u00fa, \u00bfqu\u00e9 marca eres?\u201d<\/strong>\u00a0and her most recent work, \u201cTu plan de visibilidad 40+\u201d<\/strong>. As far as her most creative side is concerned, she is immersed in the promotion of her latest fiction novel, “Ca\u00edda libre”<\/strong>, which goes on sale on September 13.<\/p>\n She has complemented her trajectory with various novels and her work in her own marketing agency, Manfatta<\/strong>, which she founded in 2000. Neus also works as a teacher for courses and lectures on personal brand visibility and she is a professor of various postgraduate programs in marketing and communication.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ prev_background_color=”#ffffff” _builder_version=”3.11″ background_color=”rgba(204,204,204,0.5)” parallax=”on” parallax_method=”off” custom_padding=”163px|0px|100px|0px|false|false” top_divider_style=”asymmetric2″ top_divider_flip=”vertical” bottom_divider_style=”asymmetric4″ bottom_divider_color=”#ffffff” bottom_divider_flip=”horizontal”][et_pb_row use_custom_width=”on” width_unit=”off” _builder_version=”3.11″][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”PREGUNTA” _builder_version=”3.11.1″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n For me, the brand is a imprint and people have always wanted to leave an imprint<\/strong>. Nowadays the concept is permanent. I think that it is like that for two reasons:<\/p>\n On the one hand, because the job market has changed and companies no longer guarantee lifetime contracts<\/strong> and we need to manage our own value proposition.<\/p>\n On the other, digital platforms offer us new channels<\/strong> to bring it to the attention of others.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”3.11.1″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n The person is an individual<\/strong>, with its many facets. If the brand is the mark, it is of all the actions, personal and professional. The more coherent we are in our professional environment with our personal values, the clearer impressi\u00f3n we transmit.<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_testimonial author=”Neus Arqu\u00e9s” quote_icon_color=”#ba007e” _builder_version=”3.11.1″ body_font=”||on||||||” body_text_color=”#ba007e” body_font_size=”22px”]\u201cWe writers have a double challenge: to overcome the process of writing and publishing. Writing is an individual and creative act. Publish what has been written, as the verb indicate, is to share with others.” I am particularly interested in the women’s brand<\/strong> and writers for two reasons. Because I include myself in both categories<\/strong> and because both share a characteristic: a visibility deficit<\/strong>. The causes are multiple. Among other, it should be noted that men and women use their time different. That is why I have encouraged myself to publish Curso de escritura para mujeres muy ocupadas<\/em><\/p>\n <\/em><\/p>\n <\/em><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”PREGUNTA” _builder_version=”3.11.1″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n We writers have a double challenge: to overcome the process of writing and publishing.<\/p>\n Writing is an individual and creative act. Publish what has been written, as the verb indicate, is to share with others. And for that we need you understand how to make our work visible in a saturated sector.<\/p>\n We need to understand how marketing works because if they don\u2019t see you, they won\u2019t read you<\/strong>.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”3.11.1″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\n I would like to bring the writing closer to the marketing departments.<\/p>\n Writing is seen as an outdated capacity and, nevertheless, it had never been written so much.<\/p>\n Taking advantage of words is a great opportunity<\/strong>, especially as the semantic web progresses and we have to be understood by human beings and artificial intelligences<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Ne\u00fas Arqu\u00e9s talks about the importance of visibility in marketing for writers and answers questions such as whether personal branding is a concept that was born with the digital era or has always existed, what marketing writers can learn or if the brand staff has gender.<\/p>\n","protected":false},"author":9,"featured_media":116795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-116978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/posts\/116978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/comments?post=116978"}],"version-history":[{"count":6,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/posts\/116978\/revisions"}],"predecessor-version":[{"id":117730,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/posts\/116978\/revisions\/117730"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/media\/116795"}],"wp:attachment":[{"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/media?parent=116978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/categories?post=116978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/tags?post=116978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Is the personal brand a concept that has been born with the digital era or it has been always present?<\/h2>\n
How do you combine your personal life with the professional? It is difficult to separate them when you are your own brand?<\/h2>\n
\n[\/et_pb_testimonial][et_pb_text admin_label=”PREGUNTA” _builder_version=”3.11.1″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”]<\/p>\nDoes personal brand have a gender?<\/h2>\n
What can writers learn from the marketing world?<\/h2>\n
And on the contrary?<\/h2>\n