[et_pb_section bb_built=”1″ _builder_version=”3.11.1″ background_color=”#80c9e6″ custom_padding=”54px|0px|100px|0px|false|false” top_divider_style=”asymmetric4″ top_divider_color=”#710067″ top_divider_height=”250px” top_divider_flip=”horizontal” inner_width=”auto” inner_max_width=”1080px” next_background_color=”#ffffff”][et_pb_row use_custom_width=”on” width_unit=”off” _builder_version=”3.11″ max_width=”80%”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on” custom_padding__hover=”|||” custom_padding=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”on” _builder_version=”3.11.1″ top_divider_style=”asymmetric4″ top_divider_color=”#80c9e6″ inner_width=”auto” inner_max_width=”1080px” prev_background_color=”#80c9e6″ next_background_color=”#000000″][\/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.11″ background_color=”#ffffff” custom_padding=”110px|0px|54px|0px|false|false” inner_width=”auto” inner_max_width=”1080px” prev_background_color=”#000000″ next_background_color=”rgba(204,204,204,0.5)”][et_pb_row use_custom_width=”on” width_unit=”off” _builder_version=”3.11″ max_width=”80%”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on” custom_padding__hover=”|||” custom_padding=”|||”][et_pb_image src=”https:\/\/www.indexandomarketing.com\/wp-content\/uploads\/2018\/08\/JUAN-GABRIEL-ANDINO.jpg” align=”right” force_fullwidth=”on” _builder_version=”3.11.1″ border_radii=”|50%||50%|” border_width_all=”5px” border_color_all=”#710067″ border_style_all=”none” border_color_top=”#80c9e6″ border_color_right=”#710067″ border_color_left=”#ba007e” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px” align_last_edited=”on|desktop” align_tablet=”center” \/][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on” custom_padding__hover=”|||” custom_padding=”|||”][et_pb_post_title admin_label=”TITULO POST” meta=”off” featured_image=”off” text_color=”light” _builder_version=”3.11.1″ title_font=”|||on|||||” title_text_align=”left” title_text_color=”#710067″ title_font_size=”42px” text_orientation=”center” \/][et_pb_text admin_label=”INTRO” _builder_version=”3.11.1″ text_font=”||||||||” text_text_color=”#666666″ text_font_size=”24px” custom_margin=”0%|0px|0px|0px” custom_padding=”0px|0px|0px|0px” text_orientation=”left”]<\/p>\n
Juan Gabriel Andino is the CEO of Redictos<\/strong>, a Spanish-German marketing agency that works in both markets. Juan Gabriel began to get interested in this sector when he observed that their own websites had no traffic.<\/p>\n He ended up stuck in it “by accident” when one of the projects of his company caught the attention of a Spanish cars brand and hired them to improve their positioning.<\/p>\n He talks about the peculiarities of SEO in Germany and Spain<\/strong>, the differences that can be found in these two markets and how to propose a marketing plan for each country<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ prev_background_color=”#ffffff” _builder_version=”3.11″ background_color=”rgba(204,204,204,0.5)” parallax=”on” parallax_method=”off” custom_padding=”163px|0px|100px|0px|false|false” top_divider_style=”asymmetric2″ top_divider_flip=”vertical” bottom_divider_style=”asymmetric4″ bottom_divider_color=”#ffffff” bottom_divider_flip=”horizontal” inner_width=”auto” inner_max_width=”1080px”][et_pb_row use_custom_width=”on” width_unit=”off” _builder_version=”3.11″ max_width=”80%”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on” custom_padding__hover=”|||” custom_padding=”|||”][et_pb_text admin_label=”PREGUNTA” _builder_version=”3.11.1″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px” text_orientation=”left”]<\/p>\n I started to get interested in online marketing when I found out that my own projects had no traffic<\/strong>. This happened in the 90s with webs in html, and in a “more serious” way in 2005 with an online store in oscommerce irrigation systems.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”3.11.1″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px” text_orientation=”left”]<\/p>\n It was more like an “accident”<\/strong>. We had created Redictos with the aim of setting up our own projects in generic domains. The first project was coche.es in 2010. In this project we did everything by ourselves: my former partner Florian did the development and I did the rest; from SEO to commercial issues. The success of its positioning called attention to a Spanish car brands and contacted us. So we started to offer online marketing services as well.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”3.11.1″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px” text_orientation=”left”]<\/p>\n I am German-Spanish<\/strong>, with German mother and Spanish father, and I have been raised 100% in Germany in a city near Bremen. There, I started with BBS projects, then HTML websites. Fun Fact: My friend, neighbor and future partner created the first Seo department in an agency in the late 90s.<\/p>\n My current partner, Mathias, is German and is located in the Berlin<\/strong> office, which allows us to react to trends and news of online marketing, affiliate and startups immediately. I think we can offer the most complete knowledge of both markets.<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on” custom_padding__hover=”|||” custom_padding=”|||”][et_pb_testimonial author=”Juan Gabriel Andino” quote_icon_color=”#cccccc” quote_icon_background_color=”#ba007e” _builder_version=”3.11.1″ body_font=”||||||||” body_text_color=”#ba007e” body_font_size=”22px” text_orientation=”center”]<\/p>\n “Obviously the language is important, but rather the mentality is what matters.”<\/p>\n [\/et_pb_testimonial][et_pb_text admin_label=”PREGUNTA” _builder_version=”3.11.1″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px” text_orientation=”left”]<\/p>\n No. I believe that linkbuilding is divided into organic, content marketing, and link marketing (purchased links) in all countries.<\/strong><\/p>\n The only part 100% controllable and scalable is usually the last. 100% transactional websites usually have problems with the first two<\/strong>.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”3.11.1″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px” text_orientation=”left”]<\/p>\n Logically it is done in a similar way<\/strong>: Technical SEO, Content, Linkbuilding. The algorithm is the same in all countries. What happens is that the competition has raised the top level<\/strong>. The Spanish phrase “SEO can be done without links” that always reappears seems to me a myth, at least for a market as competitive as the German one.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”3.11.1″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px” text_orientation=”left”]<\/p>\n Of course. In fact I think Germany is the “world champion” of performance marketing and its analytics<\/strong>. What also fits the clich\u00e9 of the German mentality.<\/p>\n I remember that already in 2006 we started with first experiments of attribution models and similar things. The budgets and CPCs are usually different but the conversion, like I explained to you with the premium \/ freemium, too.<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on” custom_padding__hover=”|||” custom_padding=”|||”][et_pb_text admin_label=”PREGUNTA” _builder_version=”3.11.1″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px” text_orientation=”left”]<\/p>\n The German market is perhaps one of the most mature in the world<\/strong>, which makes it more demanding, much more competitive and expensive. In the e-commerce sector, the German customer requires a 24-hour shipment and also, the customer does a lot of returns (Zalando did a lot of “damage” because they were the first to offer free returns).<\/p>\n Logistics is usually the biggest problem. In general, the necessary budgets in Germany are much higher.<\/p>\n In addition, they look at many legal things, and complaining is the national sport. The Spanish client and user forgive smaller failures and delays<\/strong>, which makes it easier to start and “bootstrap”.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”3.11.1″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px” text_orientation=”left”]<\/p>\n Obviously the language is important, but rather the mentality is what matters<\/strong>. We have seen, for example, that business models such as freemium \/ premium tend to work much more in Germany.<\/p>\n I mean, is more common that the German contracts the paid version after a free phase.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text admin_label=”PREGUNTA” _builder_version=”4.22.2″ text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_2_font=”|700|||||||” header_2_text_color=”#ba007e” header_2_font_size=”20px” header_2_letter_spacing=”-0.09px” header_2_line_height=”1.5em” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px” background_pattern_color=”rgba(0,0,0,0.2)” background_mask_color=”#ffffff” text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength=”text_text_shadow_style,%91object Object%93″ 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header_2_text_shadow_horizontal_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″]<\/p>\n Read less theory, start a project<\/strong> (even a blog) and try things<\/strong>. They have to work but they have not been discovered yet. Oh, and to listen to podcasts (especially mine).<\/p>\n I do not know why, but it has always given me the feeling that people have more practical and “actionable” things in that Audio format.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Juan Gabriel Andino is the CEO of Redictos, a Spanish-German marketing agency. He talks about the peculiarities of SEO in Germany and Spain, the differences that can be found in these two markets and how to propose a marketing plan for each country<\/p>\n","protected":false},"author":9,"featured_media":116620,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-116882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/posts\/116882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/comments?post=116882"}],"version-history":[{"count":8,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/posts\/116882\/revisions"}],"predecessor-version":[{"id":119508,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/posts\/116882\/revisions\/119508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/media\/116620"}],"wp:attachment":[{"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/media?parent=116882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/categories?post=116882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indexandomarketing.com\/en\/wp-json\/wp\/v2\/tags?post=116882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}How do you first get interested in marketing?<\/h2>\n
When and why did you decided to create a SEO agency?<\/h2>\n
Why did you choose german and spanish?<\/h2>\n
What is your opinion of international linkbuilding?\u00a0 Does each country use different strategies?<\/h2>\n
How is SEO done in Germany? Could you give us some advice to focus one of our campaigns in this country?<\/h2>\n
What can you tell me about the SEM? Do Germans and Spaniards trust this type of strategy? Who is betting more on them?<\/h2>\n
What similarities and differents can be found between the German and Spanish market?<\/h2>\n
How much does the language influence the creation of a marketing plan?<\/h2>\n
Which advice would you like to give to someone that has just started doing marketing?<\/h2>\n