Social Media of OT – Belén Pueyo
Belén Pueyo takes care of the Social Media of OT. She has been one of the people responsible for the return of the program to become a national phenomenon. The key? Mark a strategy that from the beginning sought to take the program beyond television, although, as she tells us, the results far exceeded her expectations.
We spoke with Belén about the keys that have turned Operación Triunfo into a mass phenomenon. She tells us the specific actions that were planned for each social network or how the profiles of the participants were managed while they were in the academy.
We also took this opportunity to ask her how she would evaluate the use of the social networks of the ex-contestants or how to manage a reputational crisis of such influential profiles.