How and when do you think about developing MeticSpot?
In 2011, during a trip to India, I had the opportunity to get in touch with many Digital Nomads, young entrepreneurs who worked remotely and who managed their startups 100% online. I had already read the book “The Four Hour Workweek” by Tim Ferriss, but knowing by first hand people who had managed to bring that dream to reality marked me.
At the beginning of 2012, I founded an online marketing agency in Madrid with a friend. It started very well, but we had different criteria regarding the management of the company and after a few months I decided to sell my participation in the agency.
During the months I was working at the agency I realized that almost all the SEO tools that were available were in English (or poorly translated) and had prices that were not affordable by the small agencies in Spain and Latin America.
Also, at that time, each tool covered only a specific functionality of the many that an SEO agency needs on its day to day (on-page analysis, analysis of backlinks, tracking of key positions, reporting to clients, etc.).
There wasn’t a complete suite in Spanish. So, if it had to spend between € 50 and € 150 per month for each tool, that small agency that was starting did not get the numbers. I saw it clearly, so at the end of 2012 I started to program.
Although I had done a PHP programming course the previous year, I had never developed an application. I only had used HTML and CSS, so I had to learn to program almost from scratch. After two months, I launched the first version of the web. I contacted a few marketing bloggers to present it to them. Several, including Juan Merodio, published a review and MetricSpot began to get traction.