Marketing in Thailand – Jaime González
Jaime González has been working in Thailand for more than two years. He came to this country with the idea of spending a few sabbatical months after working six years as a Project Manager for Pixmania in Paris. This expert in digital marketing ended up falling in love with the Asian country, where he has established his residence and current workplace. We take advantage of Jaime’s experience to ask him about all the peculiarities that characterize the Thai market.
From how digital marketing works in the country to what we have to take into account to expand our business in Thailand. We talk about cultural differences and also about the formulas that work best in our titles and meta descriptions. On the other hand, Jaime also shares with us his knowledge of international marketing. Reflect on the importance of language, whether we should bet or not on native agencies in each area where we want to expand ourselves or on the power of link building in international brand strategies.