Marketing for writers – Neus Arqués
Neus Arqués is an author and a digital analyst expert in marketing for writers. Their visibility is one of her main concerns. Because, as she use to say “if they don’t see you, the won’t buy you”. Arqués understands visibility as relevance, reaching a specific audience in the most efficient way. To achieve that goal she has developed several techniques that have filled the pages of her manuals “Marketing para escritores”, “Y tú, ¿qué marca eres?” and her most recent work, “Tu plan de visibilidad 40+”. As far as her most creative side is concerned, she is immersed in the promotion of her latest fiction novel, “Caída libre”, which goes on sale on September 13.
She has complemented her trajectory with various novels and her work in her own marketing agency, Manfatta, which she founded in 2000. Neus also works as a teacher for courses and lectures on personal brand visibility and she is a professor of various postgraduate programs in marketing and communication.