International Sponsored Content – Alex Nigmatulin
Alex Nigmatulin is the Chief Marketing Officer of PRNEWS.io, an international sponsored content marketplace. Before the creation of this website, the PRNEWS.io team were focused on content distribution for Russian-speaking countries. But, later, they realized that the customers wanted to know better about the places where their content will be published so they decided to gather all the information into one marketplace.
We talk with Alex about how the PRNEWS.io team works and the characteristics of this sponsored content marketplace. Alex explains to us the advantages of linkbuilding, which are the services clients most asked for or how to make sure that the link we include on an sponsored content is not deleted. We also asked him, among other things, about his opinion on the brand value of linkbuilding and how to set the publication prices.