International link building campaigns
Link building continues to be an effective strategy to improve the SEO positioning of your website in Google in sectors with a lot of competition. In our link building agency we are experts in international and local link building in all types of sectors, such as automobile, health and medicine, law, decoration, home, retail and all types of online commerce companies.
Our international link building strategy starts with a link audit and a detailed analysis of the current situation of your website as well as your competitors’ strategy. This way we can identify the real needs of your business and design link building campaigns adapted to your specific objectives.
The creation of quality links to improve the authority, visibility and international SEO positioning of your website is divided into 3 phases, which are described below.
Step 1: own links
In this first step of the link building strategy we analyze several aspects of the external linking of your website:
- Volume of inbound links and trend of growth or decrease (if the links are received naturally or not)
- Where are the links pointing to? Home page, blog, internal URLs?
- Where do they come from? Blogs, directories, forums, news…
- Percentage of anchor text (brand, keyword, image…)
- Authority of the linking sites
- Link status
- Percentage of follow and nofollow
- Where do the most authoritative links come from? Are they diversified or from a few domains?
- Countries and languages of the linking sites
- Links shared by the audience and the places where they do it
- Value the level of natural links and potentially toxic links
- Make a list of dangerous or potentially negative links to disavow them if necessary
Step 2: competitors’ links
Once we have identified the strengths and weaknesses of your external link profile, we focus on a complete competitor analysis:
- Positioning and linking of the most direct competence
- Volume and characteristics of your own links compared to those of your competitors
- Analyze what links your competitors have that you do not have
- See the benefits of your competitors’ links
- Compile the links that can be useful to you
Step 3: generation of links
Once we know the current state of the web and the link building strategy of the competence, we plan our own international link building campaigns, taking into account the priorities by countries, languages, products or services:
- Identify relevant sources of links with the data extracted from the competitors to establish contact
- Who writes about or influences the subject matter of the site? Contact for linking possibilities
- Search for relevant sites in Google and with monitoring tools to get contacts
- Regularly check the links that the competition is getting
- Check the quality of these links
- Guest blogging through published articles with the links you want to get (in many cases it involves paying the blogger or media an amount and always present the link in a post)
- Contacting the media, negotiating and getting them to publish
- Monitor links to see what links are gained and lost
- Disavow links that are not interesting from those that are generated naturally or automatically
International link building agency
If there is something that characterizes us, it is the exhaustive analysis of each step we take, as well as the communication with the client so that he approves each decision beforehand.
All our proposals are customized according to the needs of each business and the particularities of the sector, always being transparent with you. We can take care of every part of the process: link auditing, link building campaign planning and even content generation for link building campaigns.
We always monitor all actions to communicate the results in monthly meetings with our clients.
Contact Indexando Marketing and we will work with you to increase the authority of your website at an international level, your SEO positioning in Google and your branding or brand reputation.
