Financial Marketing – Pilar Cecilia
Pilar Cecilia is an expert in financial marketing. She is currently the Lead SEO of a credit company that stands out for offering instant risk assessments that are made thanks to an algorithm that analyzes hundreds of factors about the user accessible online. Prior to her current position, Pilar worked for Casa del Libro, in which she learned all the peculiarities of SEO for bookstores. She reveals them to us in this interview, with special emphasis on the importance of working in local SEO within this sector. In addition, we asked Pilar about all the important aspects that surround financial marketing and, especially, about how SEO is done in this sector. We talked about the perfect combination of strategies in financial companies, the importance of the content and the banks apps, how reputation is managed and its value in the sector or how to work local and international strategies.