Black Hat SEO – Álvaro Sáez
We speak with Álvaro Sáez, @chuisochuisez on twitter, about Black Hat SEO. This expert in black techniques is the founder of Team Platino, where he shares his knowledge with all those who want to know more about the dark side of SEO. As Álvaro points out, they are mainly entrepreneurs or small agencies that find in these techniques the only realistic way to compete against the giants of the sector.
Álvaro is frank with us in pointing out that if we are purists, all agencies use black techniques, even those that claim to be White Hat. In the same way, he also tells us very interesting things about who are more interested in negative SEO.
We asked Álvaro about the hottest points around Black Hat SEO. Starting with what we can consider black to finish reflecting on the moral limits of this techniques. Passed by how he would explain to his son what his work consists of or how he decided to create Team Platino.